Country Content Strategy Specialist (12 Month Contract)

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve. At the moment this role is focused on:

• Owning and executing content strategy for Thailand and Vietnam driving relevance scale and measurable business impact across MAU retention and revenue
• Ensuring content quality and cultural resonance making sure what we produce genuinely connects with local users and meets Canvas standards
• Leading discovery and performance across search editorial and recommendations optimising content for engagement activation and retention
• Driving editorial and trends leadership across surfaces like Showcases identifying and activating cultural moments in partnership with Marketing Social and PR
• Acting as a strategic partner to the Country Managers aligning priorities unblocking execution and translating regional direction into country-level plans
• Building relationships with local creators and partners to activate a thriving content ecosystem across both markets

Youre probably a match if

• You have 35 years in content strategy regional business operations or a similar role at a high-growth tech or media company
• You have a genuine pulse on what resonates culturally in Thailand and/or Vietnam you understand the trends aesthetics and user behaviours that matter locally
• Youre equally comfortable shaping strategy and rolling up your sleeves to execute you dont wait for a playbook to exist before getting started
• You can bring cross-functional teams along with you building alignment across SEO Localisation Creators Product and Marketing without needing formal authority
• You use data to drive decisions youre comfortable assessing content performance and translating insights into strategy adjustments
• Youre fluent in Thai or Vietnamese (or both) with the cultural knowledge and language skills to work effectively across both markets

About the team

Youll be joining Canvas SEA Expansion team working closely with the Regional Content Strategy Lead who oversees content strategy across Southeast Asia. This is a high-impact role at the intersection of content growth and international expansion. Youll partner directly with the Country Manager and collaborate closely with SEO Localisation Creators Product and Marketing teams.

Other stuff to know

We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process. Please note that contractor-accreditation meetings are conducted virtually. We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above we still want to hear from you! Check out for more info.

Remote Work :

Yes

Employment Type :

Full-time