Head of SEM (Remote)

Forbes Advisor is seeking a Head of Paid Search (SEM) to lead strategy and execution across the Forbes Advisor business. Reporting to the VP of SEM this role will be responsible for driving scalable growth across multiple verticals owning performance outcomes and building a best-in-class SEM function. 

This is a highly strategic leadership role requiring a proven track record of developing and scaling high-performing paid search programs along with the ability to build mentor and lead a high-impact team. The ideal candidate brings a strong performance marketing mindset thrives in fast-paced environments and is comfortable navigating ambiguity while driving measurable business results. 

Responsibilities 

• Define and execute a comprehensive SEM strategy across multiple verticals aligned to overarching business goals and revenue targets.
• Own performance outcomes including revenue margin and efficiency metrics continuously optimizing for growth and profitability.  
• Be hands-on in the early stages by directly launching managing and optimizing SEM campaigns and ad accounts setting the foundation for scalable performance and team processes. 
• Build lead and scale a high-performing SEM team fostering a culture of accountability innovation and continuous improvement.  
• Partner cross-functionally with product analytics engineering content and commercial teams to unlock new growth opportunities.  
• Establish and implement best-in-class performance marketing practices leveraging data automation and emerging technologies.  
• Oversee relationships with key external partners including search engines affiliate networks and technology vendors.  
• Drive testing and experimentation frameworks including A/B testing and landing page optimization to improve conversion rates and user experience.  
• Collaborate with internal teams to enhance tracking attribution and reporting capabilities.  
• Provide regular updates to senior leadership on performance insights and strategic roadmap.  
• Stay ahead of industry trends competitive landscape and platform changes to identify new opportunities for growth.  

Requirements 

• 810 years of experience in SEM / performance marketing in a data-driven environment with increasing scope and leadership responsibility.  
• Proven experience building and leading high-performing teams in a fast-paced growth-oriented organization.  
• Strong strategic thinking with the ability to translate data into actionable insights and business impact.  
• Deep expertise in paid search platforms (e.g. Google Ads Microsoft Ads) and performance optimization techniques.  
• Demonstrated success managing large-scale budgets and delivering against aggressive performance targets.  
• Experience working cross-functionally to influence product analytics and marketing roadmaps.  
• Strong analytical problem-solving and decision-making skills.  
• Excellent communication and stakeholder management skills with experience presenting to senior leadership.  
• Entrepreneurial mindset with a proactive solutions-oriented approach.  
• Bachelors degree required. 

Additional Information :

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

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Remote Work :

Yes

Employment Type :

Full-time