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Regular or Temporary:

Language Fluency: English (Required)

Work Shift:

Please review the following job description:

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed both major and minor which are not mentioned below. Specific activities may change from time to time.

HandsOn Technical Leadership

• Serve as a playercoach contributing directly to technical implementation while leading and mentoring a team of digital data engineers.
• Review author and approve tagging code JavaScript implementations SDK configurations and Adobe Launch rules.
• Set engineering standards best practices and architectural patterns for digital data collection and privacy controls.
• Lead technical design reviews and actively troubleshoot complex tracking identity and data quality issues.

Digital Data Collection Architecture

• Design and own the enterprise digital data collection architecture across web mobile apps and digital platforms.
• Define implement and govern a scalable digital data layer aligned with analytics marketing and personalization needs.
• Ensure consistent eventbased data collection across browsers devices and channels.
• Partner with frontend and app engineering teams to embed tracking within modern frameworks and mobile SDKs.

Adobe Experience Cloud Engineering

• Act as the technical authority for Adobe Launch / Adobe Tags including environment strategy extensions custom code and deployment pipelines.
• Lead handson implementation and configuration of Adobe Analytics (events props eVars classifications processing rules).
• Own digital data ingestion into Adobe Experience Platform (AEP) including schemas datasets and Web SDK configuration.
• Support integrations with Adobe Target Customer Journey Analytics and downstream activation platforms.

Cookies Consent & PrivacybyDesign

• Architect and implement cookie consent and preference management frameworks across digital properties.
• Translate privacy regulations (GDPR CCPA GLBA) into enforceable technical controls within tagging and data collection systems.
• Ensure consent signals are consistently applied across Adobe and thirdparty technologies.
• Implement data minimization masking and exclusion logic to prevent unauthorized collection of sensitive data.

First & ThirdParty Technology Governance

• Technically evaluate onboard and govern thirdparty tags SDKs and vendors in partnership with Security Risk and Privacy teams.
• Maintain a living inventory of all digital tags cookies data destinations and vendors.
• Conduct regular audits of live sites and apps to detect unauthorized or noncompliant data collection.
• Enforce secure and approved data transmission to internal and external platforms.

Engineering Team Leadership

• Lead coach and grow a team of digital data and tagging engineers.
• Own team delivery backlog prioritization and sprint planning for digital data initiatives.
• Provide handson mentoring in JavaScript tagging frameworks debugging techniques and analytics implementation.
• Foster a culture of ownership documentation testing and compliancefirst engineering.

Governance Risk & Audit Support

• Ensure all digital data collection meets internal data governance security and regulatory requirements.
• Partner with Risk Legal and Compliance teams to support audits privacy assessments and regulatory exams.
• Produce and maintain technical documentation data flow diagrams and implementation standards.
• Act as the escalation point for digital data incidents or privacyrelated issues.

Core Technical Skills Required

• Deep handson expertise with Adobe Experience Cloud especially Adobe Launch and Adobe Analytics.
• Strong proficiency in JavaScript HTML JSON browser debugging tools and network inspection.
• Experience with Adobe Web SDK and serverside data collection
• Background in platform engineering or modern frontend frameworks
• Experience implementing mobile app tracking using iOS and Android SDKs.
• Strong understanding of cookies local storage consent frameworks and identity management.
• Familiarity with CI/CD version control and deployment processes for tagging setups.

Privacy & Compliance Knowledge

• Strong understanding of digital privacy regulations and consent enforcement mechanisms.
• Proven ability to implement privacybydesign solutions in production systems.
• Experience collaborating with Legal Risk and Information Security teams.

Leadership & Soft Skills

• Ability to lead through influence while remaining deeply technical
• Clear communicator with engineers product teams marketers and executives
• Strong bias toward clean implementation documentation and longterm maintainability
• Comfort making architectural decisions in ambiguous or regulated environments

QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors degree and equivalent combination of advanced education and experience which could include any combination of 8 years of experience in IT software engineering 5 years relevant business experience (i.e. making technical-related decisions on the business side) 5 years experience in project management and at least 2 years of management experience

2. Broad and in-depth knowledge of technology trends competitive environment regulatory requirements and trends and IT strategies employed to continually meet the demands of clients and regulators
3. Ability to translate enterprise level strategic planning information into software and data management needs create business plans and turn them into effective business solutions
4. Executive level communications skills including strong negotiation/facilitation/presentation skills and experience negotiating with vendors for relevant products and services
5. Ability to lead projects of significant complexity and risk exposure particularly with enterprise-wide implications
6. Ability to exercise judgment in solving technical operational and organizational challenges in the context of complex business objectives and priorities
7. Ability to lead and manage the performance of multiple teams against a set of financial and operational objectives

Preferred Qualifications:

• Adobe certifications (Adobe Analytics Developer Adobe Experience Platform)

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment including PC keyboard and mouse copy/fax machines and printers.

Availability

Able to work all hours scheduled including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 50%

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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