Senior Content Strategist (Term-Limited)
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Job Location:
Washington, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ABOUT THE JOB
The ACLU seeks applicants for the full-time position ofSenior Content Strategistin theCommunications and Marketing Department of the ACLUs National office in New York NY or Washington DC. This is ahybrid rolethat has in-office requirements of two (2) days per week or eight(8) days per month. This is a 2-year term-limited role.
The ACLU Communications & Marketing department creates maintains and expands message narratives to engage our supporters and other target audiences to help protect and expand civil liberties and civil rights and illustrate the value and impact of the ACLUs transformational work. Through our messaging engagement with newsmakers our written content creative branding and visual identity we encourage support for the ACLU and help to build a more perfect union.
This position is part of a collective bargaining unit. It is represented by ACLU Staff United (ASU).
WHAT YOULL DO
Reporting to theDirector of Social Media theSenior Content Strategist will be responsible for leading development and execution of the ACLUs YouTube strategy with SEO-informed editorial strategies and content promotion plans that leverage all channels in the ACLUs social media partnership with the Social Media Manager communications strategists and multimedia producers the Senior Content Strategist will lead creation of compelling platform-specific content to meet the ACLUs communications legal advocacy and development goals on YouTube integrating YouTube thoughtfully into the departments strategic communications plans. The Senior Content Strategist will support external partnerships and collaborations identify high-impact partnership opportunities and partner with other teams within Communications & Marketing or Development departments to livestream key engagements or produce YouTube-first events.
YOUR DAY TO DAY
- Set the long-term vision goal strategies and tactics to scale the ACLUs YouTube channel supporting a daily social video program that thoughtfully accounts for organizational priorities the ACLUs unique brand identity the daily news cycle and emerging trends.
- Project manage the end-to-end production of YouTube content including talent booking editorial calendaring digital strategy and content planning in close partnership with the ACLUs social media multimedia program communications earned media storytelling and artists and influencer teams.
- Develop content plans that position the ACLU as a thought leader on YouTube accounting for an ideologically diverse nationwide audience
- Craft and implement creative multi-faceted strategies for advocacy public education live events and paid media campaigns on YouTube collaborating with other teams to support content plans as needed
- Align YouTube content planning and editorial calendar with broader social media and communications strategy including cross-channel adaptations and multi-platform partnerships
- Work with the Social Media and Multimedia teams to develop formats and optimize videos headlines metadata and thumbnails for YouTube
- Monitor and report on strategic insights and video analytics to inform decision-making and ensure content is optimized for audience growth
- Initiate and maintain strong relationships with YouTube; gather and prioritize technical platform requirements
- Create and maintain internal documentation for workflows across teams
- Cultivate relationships with YouTube influencers in partnership with the Artist and Influencer Engagement team and Media and Strategic Engagement team
- Develop and lead trainings for staff who will have on-camera appearances
- Engage in special projects and other duties as assigned
FUTURE ACLUERS WILL
- Be committed to advancing the mission of the ACLU
- Center and embed the principles of equity inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
- Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts
WHAT YOULL BRING
- Significant experience managing the channel strategies and production process for YouTube preferably for a nonprofit advocacy or media organization
- Strong editorial judgment and familiarity with emerging social-video trends
- Expertise in YouTube analytics and SEO best practices analytics tools and content management platforms
- Experience developing formats that optimize videos headlines metadata and thumbnails for YouTube
- Proven ability to navigate competing organizational priorities and complex approvals processes
- Excellent verbal writing and interpersonal communication skills; strong attention to detail; ability to write and deliver work product under deadlines; and commitment to high-quality standards
- A creative hyper-organized approach to project management
- Proven track record of working collaboratively with colleagues across departments and functions
- A passion for online advocacy and commitment to the mission of the ACLU
COMPENSATION
For over 100 years the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether its ending mass incarceration achieving full equality for the LGBTQ community establishing new privacy protections for our digital age or preserving the right to vote or the right to have an abortion the ACLU takes up the toughest civil liberties cases and issues to defend all people.
We know that great people make a great organization. We value our people and know that what we offer is essential not just their work but to their overall well-being.
At the ACLU we offer a broad range of benefits which include:
- Time away to focus on the things that matter with a generous paid time-off policy
- Focus on your well-being with comprehensive healthcare benefits (including medical dental and vision coverage parental leave gender affirming care & fertility treatment)
- Plan for your retirement with 401k plan and employer match
- We support employee growth and development through annual professional development funds internal professional development programs and workshops
OUR COMMITMENT TO ACCESSIBILITY EQUITY DIVERSITY & INCLUSION
Accessibility equity diversity and inclusion are core values of the ACLU and central to our work to advance liberty equality and justice for all. For us diversity equity accessibility and inclusion are not just check-the-box activities but a chance for us to make long-term meaningful change. We are a community committed to learning and growth humility and grace transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression anti-ableism and anti-racism internally as we are externally. Because whether were in the courts or in the office we believe We the People means all of us.
With this commitment in mind we strongly encourage applications from all qualified individuals without regard to race color religion gender sexual orientation gender identity or expression age national origin marital status citizenship disability veteran status and record of arrest or conviction or any other characteristic protected by applicable law.
The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online please email. If you are selected for an interview you will receive additional information regarding how to request an accommodation for the interview process.
The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.
Required Experience:
Senior IC
About Company
The ACLU dares to create a more perfect union — beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.
