Director, Global Brand Experience

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves live in the moment learn about the world and have fun together. The Companys three core products are Snapchat a visual messaging app that enhances your relationships with friends family and the world; Lens Studio an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses Spectacles.

The Global Brand Experience (GBX) team brings Snaps brands to life through immersive events innovative creative technology and AR and Spectacles experiences for our community creators partners clients and consumers. We collaborate across Snap to maintain a unified brand presence at global events and partner environments consumer experiences and to reinforce Snaps cultural and brand relevance. Were looking for a Director Global Brand Experience International to join the Global Brand Experience (GBX) team at Snap Inc!

What youll do:

• Lead the vision strategy and roadmap for a portfolio of global brand experiences (B2B consumer partner creator and internal events) across EMEA and APAC aligning them to companylevel and marketing priorities.

• Own endtoend delivery of flagship experiences from strategy and brief through creative development production onsite execution and postevent measurement.

• Manage coach and develop a team of brand experience leaders and producers across multiple markets fostering an inclusive highperformance culture grounded in Snaps values of being Kind Smart and Creative.

• Partner closely with regional international leaders and crossfunctional partners (Marketing Comms Product Sales Partnerships AR/Specs and others) to ensure experiences are locally relevant globally consistent and tightly integrated with gotomarket plans.

• Translate complex product and AR narratives into simple emotionally resonant experiential stories that help audiences understand Snaps brand products and value.

• Establish and manage budgets timelines agencies and vendors; ensure operational excellence risk management and highquality execution at scale.

• Define success metrics and measurement approaches for experiences (e.g. awareness familiarity consideration pipeline/revenue contribution engagement) and use insights to continuously improve the portfolio.

• Champion innovative use of creative technology AR and Spectacles within experiences; pilot new formats platforms and storytelling techniques that differentiate Snap in the market.

• Contribute to broader GBX and Marketing leadership discussions including org health talent development and longterm capability building for the brand experience function.

Minimum Qualifications:

• Bachelors degree in Marketing Communications Business Design or a related field or equivalent practical work experience in a related field in lieu of a degree.

• Significant experience leading teams in experiential marketing brand marketing event marketing or a closely related field at a technology media entertainment or creative agency organization.

• Experience leading and managing teams including managers and/or multidisciplinary project teams.

• Experience owning endtoend strategy and execution for largescale brand experiences or event portfolios.

• Experience leading programs that span 2 or more regions (e.g. Americas EMEA APAC) or multiple priority markets.

• Ability to travel for events and key internal gatherings including international travel as business needs require.

Knowledge Skills & Abilities:

• Deep expertise in experiential brand or event marketing from strategy and creative development through production and onsite execution.

• Strong people leadership skills including building and scaling teams setting clear expectations providing coaching and feedback and fostering an inclusive collaborative culture.

• Exceptional crossfunctional leadership and influence skills; able to synthesize input across Marketing Product Sales AR/Specs and external partners and drive toward clear decisions.

• Strategic thinker with strong creative judgement and storytelling skills; able to connect brand product and audience insights into compelling experience narratives.

• Operationally excellent and highly organized; comfortable managing complex programs and budgets across multiple concurrent workstreams and regions.

• Strong analytical and problemsolving skills; able to define success metrics interpret data and feedback and translate insights into action.

• Comfortable working in a fastpaced ambiguous environment with evolving priorities while maintaining a high bar for craft and execution quality.

Preferred Qualifications:

• Experience in a global brand or experiential leadership role at a technology social entertainment or lifestyle brand.

• Experience leading experiences that feature AR immersive technology or hardware (e.g. AR lenses Spectacles interactive installations).

• Track record of partnering closely with executive stakeholders and representing brand experience strategy in seniorlevel forums.

• Experience managing and optimizing multimilliondollar experiential or marketing budgets.

• Demonstrated success building repeatable experiential programs frameworks or toolkits that scale across regions and teams.

• Fluency in additional languages beyond English and/or deep experience working with audiences in multiple cultural contexts.

If you have a disability or special need that requires accommodation please dont be shy and provide us some information.

Default Together Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster reinforce our values and serve our community customers and partners better through dynamic collaboration. To reflect this we practice a default together approach and expect our team members to work in an office 4 days per week.

At Snap we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer and committed to providing employment opportunities regardless of race religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression pregnancy childbirth and breastfeeding age sexual orientation military or veteran status or any other protected classification in accordance with applicable federal state and local laws. EOE including disability/vets.

Our Benefits: Snap Inc. is its own community so weve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy on your own terms. Our benefits are built around your needs and include paid parental leave comprehensive medical coverage emotional and mental health support programs and compensation packages that let you share in Snaps long-term success!