Segment Marketing Manager, Senior Associate
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Job Location:
Columbus, NE - USA
Monthly Salary:
Not Disclosed
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Act as the voice of the customer for our Starter & Lower Mass customer segments. Translate customers habits wants and needs into winning positioning product launches and test and learn agendas that improve customer experience and hit OKRs.
As the Starter & Lower Mass customer segments voice this role will drive roadmap development product messaging and retention levers based on business objectives and customer insights. This work ensures customer needs drive decisions and that every interaction is accountable to outcomes that move the business.
Job responsibilities
- Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
- Define the segment strategy target customer definition jobs to be done and messaging architecture.
- Translate segment insights into product marketing opportunities and influence roadmap prioritization.
- Lead go-to-market for new products and features including positioning narrative and launch plans.
- Orchestrate channel strategies across owned paid and earned; set hypotheses budgets and success metrics.
- Act as a change agent driving product and marketing transformation and innovation
- Drive a cross-functional team delivering marketing across the customer journey from awareness and consideration through ongoing engagement and retention.
- Partner with Product Research Analytics and Field teams to scope and deliver experience improvements.
- Track segment performance and communicate progress to leadership.
- Conduct competitive and market analyses to sharpen differentiation and inform positioning.
- Manage stakeholder communications and executive updates with concise data-backed storytelling.
Required qualifications capabilities and skills
- Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
- Constantlypushes boundariesof whatcould beto driveinnovation
- Alwaysfocuses onthe bigpicture consideringimpacts outsidetheir giveninitiatives
- Isa fantasticpartner trulyfocused onrelationship buildingand leadingthrough strongcollaboration
- Ishighly curiousand neversettles forgood enough
- Isdata drivenand analyticalwhile alsobeing abig-picturestrategic thinker
- Isfocused onhow marketingdrives quantifiablebusiness results
- Isvigorous andthorough intheir managementof details
- Lovestestinglearningandtakingcalculatedrisks
Preferred qualifications capabilities and skills
- 5 years of marketing experience with strategy-role expertise
- Strong storytelling ability across written and verbal communication
- Holistic thinker who can manage multiple initiatives and meet tight deadlines
- Strong analytical problem-solving and planning skills
- Proven influencer/self-starter with a track record of driving results
- Comfortable in a highly matrixed organization adapting to changing priorities
- Excellent presentation skills and high proficiency in Microsoft Excel and PowerPoint; 4-year degree in Marketing/Advertising/Communications/Digital-Technology/Business Management
Required Experience:
Manager
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
