Senior Manager, Marketing Planning And Strategy Grand Openings Marketing
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Job Location:
Bentonville, AR - USA
Monthly Salary:
$ 90000 - 180000
Posted on:
1 hour ago
Vacancies:
1 Vacancy
Job Summary
Position Summary...
The Senior Manager Marketing Planning and Strategy will be a pivotal role for the continued growth of Sams Club. You will be a business owner for local marketing Campaigns developing campaign strategy driving membership acquisition and ensuring a successful market entry delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sams Club Marketing you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same so flexibility and the ability to think on your feet find solutions and break down barriers is paramount.What youll do...
What youll do:- Develop and implement local marketing strategies that align with the companys overall goals and objectives while ensuring each strategy is tailored to each markets unique characteristics.
- Collaborate cross-functionally with Membership Channel Owners Creative Teams and Insights team to bring the program to life including strategy content development execution measurement and reporting.
- Oversee event logistics vendor coordination and day-of-event management to ensure seamless execution.
- Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
- Manage multiple aspects of various projects simultaneously prioritizing tasks and meeting deadlines.
- Work closely with cross-functional teams like Membership Operations and Real Estate to drive awareness membership growth and sales for our retail locations.
- Stay up to date on industry trends best practices and the competitive landscape to identify opportunities for growth and improvement.
- Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
- Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
- Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.
What youll bring:
- Proven track record in event marketing strategic planning and member acquisition.
- Experience in direct or indirect retail marketing including brand management; online/offline marketing; and managing vendor contracts and relationships.
- Strong communication and project management skills: Effective communication and project management skills are essential for coordinating with cross-functional teams including legal real estate construction and store operations to ensure timely and successful new club openings.
- Experience in analyzing demographics market trends and competition to ensure successful location selection and go to market strategy.
- Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
- You understand key use cases across multiple marketing vehicles including site email social direct mail TV and media integrations and how they work together to create a cohesive campaign message.
- Ability to work in a fast-paced environment with the ability to prioritize tasks and meet deadlines.
- Resourceful self-starter with the ability to track down answers and resolve issues
- Proven track record of success in developing and implementing effective local marketing campaigns and strategies.
- Strong analytical and problem-solving skills with the ability to track and measure the success of local marketing campaigns.
-Health benefits include medical vision and dental coverage
-Financial benefits include 401(k) stock purchase and company-paid life insurance
-Paid time off benefits include PTO parental leave family care leave bereavement jury duty and voting. You will also receive PTO and/or PPTO that can be used for vacation sick leave holidays or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws where applicable.
For information about PTO see - Other benefits include short-term and long-term disability company discounts Military Leave Pay adoption and surrogacy expense reimbursement and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility see .
The annual salary range for this position is $90000.00 - $180000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications.
Bachelors degree in Business Marketing Communications or related field and 3 years experience in marketing or related field OR 7 yearsexperience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.
Leading cross-functional projects Marketing or related field Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr Bentonville AR 72712-4304 United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.Required Experience:
Senior Manager
About Company
Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam’s vision, but now, we are able to help more customers ... View more
