Performance Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Do you have a passion for performance marketing and a proven track record of driving results through paid advertising
TechMero a leading digital marketing agency is seeking a talented Performance Marketing Specialist to join our growing this exciting role youll be responsible for developing and executing data-driven paid advertising campaigns to deliver measurable results for our clients.
Were looking for a hands-on expert who thrives in a fast-paced environment. If youve got at least $1000/month of experience managing paid ad campaigns yourself we want to hear from you!
What Youll Be Doing
Paid Advertising Campaign Management
- Develop and execute comprehensive paid advertising campaigns across Google (Search Display Discovery YouTube) and Meta platforms (Facebook and amp; Instagram).
- Conduct in-depth audience and keyword research to identify high-performing targeting opportunities.
- Craft compelling ad creatives and copy that resonate with target audiences and drive conversions.
- Create launch and manage campaigns optimizing bids budgets creatives and targeting for maximum performance.
- Run A/B tests across creatives audiences and landing pages to identify winning strategies.
- Analyze campaign performance using advertising dashboards and analytics tools.
- Generate weekly and monthly reports tracking KPIs such as impressions clicks conversions CPA and ROAS.
- Monitor and optimize budgets to ensure efficient and scalable spending.
- Stay updated with the latest platform updates features and best practices.
Performance Marketing Expertise
- Collaborate with clients or internal stakeholders to understand business goals and target audiences.
- Develop a strong understanding of marketing KPIs across different funnels (awareness consideration conversion retention).
- Analyze user behavior and campaign data to uncover insights and growth opportunities.
- Recommend strategies to improve conversion rates funnel performance and overall ROI.
Reporting and Analysis
- Compile and analyze data from multiple sources (ad platforms analytics tools etc.).
- Deliver clear actionable reports with insights and recommendations.
- Identify trends scaling opportunities and areas for optimization.
- Present performance insights in a structured and easy-to-understand manner.
Additional Responsibilities
- Stay up to date with industry trends in performance marketing and paid media.
- Research and experiment with new tools channels and growth strategies.
- Collaborate with creative design and development teams for campaign execution.
- Contribute to marketing initiatives such as content or strategy planning when needed.
To Be Successful Youll Need
- Proven experience managing paid advertising campaigns (Google Ads Meta Ads).
- Strong understanding of performance marketing metrics and funnels.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and reporting skills.
- A results-driven and collaborative mindset.
Bonus Points If You Have
- Experience with additional platforms (TikTok Ads LinkedIn Ads etc.).
- Familiarity with analytics tools (GA4 Mixpanel etc.).
- Copywriting or creative/design skills.
At TechMero we believe in work-life balanceyou wont be expected to work overtime. We offer a dynamic environment where youll work on impactful campaigns and stay at the forefront of digital marketing.
Ready to take your career to the next level Apply today!
Job Location - Vadodara (WFO).
