Social Media Manager

Employment Type: Full time independent contractor
Work Model: Remote
Work Hours: US work hours

Role Overview

We are seeking a strategic and creativeSocial Media Manager to take full ownership of our digital presence. This isnt just about posting to a feed; we are looking for a growth-minded specialist who understands the US music landscape and knows how to turn a song into a viral moment through a combination of organic strategy and aggressive paid media execution.

The artists team handles the raw creative; you handle the last mile - from professional editing and platform-specific tagging to managing high-stakes ad spend and influencer outreach.

Key Responsibilities

Content Strategy & Post-Production

• Take raw video footage provided by the team and edit it into high-performing short-form content (TikToks Reels Shorts).

• Manage the full posting schedule across all social platforms ensuring captions hashtags and SEO tagging are optimized for the US market.

• Maintain a consistent brand voicewhile staying ahead of platform algorithm shifts.

Paid Media & Performance Marketing

• Build launch and optimize paid ad campaigns across TikTok YouTube and Meta to drive streams and fan acquisition.

• Manage ad budgets effectively providing weekly reports on ROI Cost Per Click (CPC) and conversion rates.

• A/B test creative assets to determine what resonates best with the target demographic.

Influencer Outreach & Growth

• Identify and build relationships with key influencers (dancers music reviewers and lifestyle creators) to seed new tracks.

• Manage the logistics of influencer campaigns to ensure maximum reach and impact for upcoming releases.

• Monitor trends and sounds to ensure themusic is positioned correctly within the cultural zeitgeist.

Required Skills & Qualifications

• Music Industry Expertise: A deep nuanced understanding of the US music market and how tracks break on digital platforms.

• Paid Media Specialist: Proven experience managing ad spend on Meta Ads Manager TikTok Ads Manager and Google/YouTube Ads.

• Technical Editing: Proficiency in CapCut Adobe Premiere or similar tools to turn raw footage into scroll-stopping social content.

• Communication: Flawless English communication skills (written and verbal) for high-level influencer negotiations and fan engagement.

• Proactive Strategy: You dont wait for instructions; you identify trends and tell us where we need to be next.

Why Join the Team

You will be the architect of a rising artists digital footprint. This is a high-autonomy role where your ability to spot a trend or optimize an ad set directly impacts the charts. If you live and breathe music marketing we want to talk to you.

Required Experience:

Manager