Digital Marketing Manager
Job Summary
We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence drive brand visibility and convert engagement into revenue. This role will oversee all digital touchpointsfrom social media to performance marketingensuring alignment with Mondrians brand voice while delivering measurable results.
Key Responsibilities
Digital Strategy & Brand Presence
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
- Manage brand storytelling across all digital platforms (website social email third-party channels)
- Ensure consistency in tone visual identity and messaging in line with Mondrians brand standards
Social Media & Content
- Lead content planning and execution across platforms (Instagram TikTok LinkedIn etc.)
- Curate visually compelling and engaging content that reflects the hotels lifestyle positioning
- Collaborate with creative teams photographers and influencers to produce high-impact campaigns
Performance Marketing & Analytics
- Plan and manage digital campaigns (SEO SEM paid social display ads) to drive traffic and conversions
- Monitor campaign performance optimize ROI and provide actionable insights through analytics
- Track KPIs including engagement reach conversion rates and revenue contribution
Website & E-Commerce
- Oversee website content UX and booking journey optimization
- Work closely with revenue and e-commerce teams to drive direct bookings
- Ensure SEO best practices are implemented and continuously improved
Partnerships & Influencer Marketing
- Identify and manage collaborations with influencers media and brand partners
- Execute campaigns that enhance brand awareness and social buzz
- Monitor and evaluate partnership effectiveness
Cross-Functional Collaboration
- Work closely with Sales Revenue and F&B teams to support campaigns and promotions
- Align digital efforts with key hotel activations events and seasonal strategies
Additional Information :
Remote Work :
No
Employment Type :
Full-time
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more