Sr Analyst, Marketing Analytics & Measurement

About the Role

Are you ready to make your mark in Marketing Do you bring analytical thinking Are you a problem solver At Ariat were seeking a Strategic plus Data driven minded Marketing Analytics & Measurement Sr Analyst to support Marketing Measurement partners and help streamline market reporting across our growing business. This person will report to the Sr. Data Scientist Analytics and work closely with the Marketing and Analytics teams to deliver Data that can lead to practical recommendations and solutions.

This individual will Own Test Analysis & Learning Deliver Ongoing Insights and Improve Reporting & Efficiency. The person in this role will make an immediate impact by helping streamline reporting and reduce manual work by leveraging tools (including AI) to speed up analysis and improve output quality to support our mission and organizational objectives.

The person in this role be a core function supporting efficiency. The ideal candidate for this role is passionate about data and analytics. They will primarily support internal leads and external MMM partners.

Youll Make a Difference By

• Strongly collaborating with partners
• Creating efficiency
• Identifying trends and areas of improvements
• Work with internal leads and external MMM partners to understand model outputs
• Translate MMM results into clear summaries and actionable recommendations
• Help connect model insights to campaign performance and business context
• Analyze A/B tests and marketing experiments across channels
• Build clear readouts: what worked what didnt and what to do next
• Help maintain a structured test-and-learn approach across marketing
• Support weekly and monthly marketing performance reviews
• Identify trends opportunities and areas of improvement
• Answer ad hoc business questions with data-backed insights
• Build repeatable templates for analysis and performance tracking

About You

• 25 years of experience in marketing analytics business analytics or similar roles
• Experience with marketing performance metrics and digital channels
• Experience in retail or eCommerce
• Exposure to MMM attribution or marketing measurement frameworks (direct or indirect)
• Experience analyzing A/B tests or experiments
• Strong analytical and problem-solving skills
• Ability to clearly communicate insights to non-technical stakeholders
• Familiarity in using Gen AI tools like Claude ChatGPT to improve productivity and analysis
• Familiarity with tools like GA4 Tableau SQL or similar

About Ariat

Ariat is an innovative outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride work and play outdoors and care about performance quality comfort and style.

The salary range for this position is $110000 - $120000 per year.

The salary is determined by the education experience knowledge skills and abilities of the applicant internal equity and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.

Ariats holistic benefits package for full-time team members includes (but is not limited to):

• Medical dental vision and life insurance options
• Expanded wellness and mental health benefits
• Paid time off (PTO) paid holidays and paid volunteer days
• 401(k) with company match
• Bonus incentive plans
• Team member discount on Ariat merchandise

Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.

Ariat will consider qualified applicants including those with criminal histories in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis protected under federal state or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process email .

Please see our Employment Candidate Privacy Policy at to learn more about how we collect use retain and disclose Personal Information.

Please note that Ariat does not accept unsolicited resumes from recruiters or employment the absence of a signed Agreement Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement the event a recruiter or agency submits a resume or candidate without a previously signed Agreement Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes including those submitted directly to hiring managers are deemed to be the property of Ariat.