Senior Data Analyst, Marketing Analytics Corporate (Las Vegas)

The Senior Data Analyst Marketing Analytics role supports the Caesars Entertainment Enterprise Analytics department by delivering insights on marketing performance campaigns and customer behavior. This is a hands-on role working with large datasets using SQL and tools like Tableau or Power BI to analyze trends and drive business decisions. Youll partner with Marketing and cross-functional stakeholders to evaluate campaign performance identify opportunities and provide actionable insights that drive profit. This role is based at our corporate office in Las Vegas NV and follows a hybrid schedule.

• Interact with Senior leaders in the organization to develop and refine requests for analyses. Identify potential business opportunities and pursue them through analytics and creative solutions in consultation with team leadership
• Conduct objective rigorous analytics to help the business improve profitability operational processes and customer service with minimal guidance from management e.g. identification and evaluation of revenue growth opportunities resource optimization optimal investment mix competitive market dynamics customer behavior and pricing optimization
• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a substantial role in communicating analysis findings clearly concisely and compellingly to senior management in both verbal and written formats. Assist Analyst I &II team members in structuring and executing their analytics and in developing presentation materials
• Participate actively in discussions with senior clients and assist in driving the development implementation and evaluation of strategic projects
• Develop and support reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Use technology (e.g. SQL R Tableau Google BigQuery Python) to develop analytics and reporting tools; take an active role in integrating new technologies and tools into the departments processes. Experienced in working in both Microsoft Excel and PowerPoint
• Propose and implement improvements that drive material efficiencies in processes and reporting
• Lead projects that require input from other Analytics team members; contribute to cross-Analytics team projects
• Help to train on-board and develop junior analysts in technical skills tools & processes

• Must be 21 years of age or older
• Bachelors degree from an accredited four-year college
• 2years of professional work (or equivalent experience)
• Demonstrated business acumen for the casino industry; can articulate the fundamental drivers of business performance
• Advanced skills in querying analyzing and visualizing large data sets. Proficiency in SQL and ideally one or more of the following programming languages: R VBA SAS Python and experience in working with Google BigQuery. Experienced in Microsoft Excel and PowerPoint

ADDITIONAL REQUIREMENTS

• Strength in critical thinking problem solving and written and verbal communication. Comfort in articulating complex information and analyses to a variety of audiences
• Intellectual curiosity and willingness to quickly learn relevant database applications and software
• Ability to effectively interact with and influence key stakeholders manage multiple projects simultaneously and meet deadlines while consistently delivering accurate and high-quality work
• Demonstrated ability towork effectively in a team-oriented environment
• Ability to uphold and demonstrate the highest level of integrity