Product Marketing Manager

At SSH we provide defensive cybersecurity solutions and related services to protect critical and sensitive data - in use in transit and at rest. Our approach is built on the Zero Trust principle: Never Trust - Always Verify.

Were now looking for a Product Marketing Manager to drive demand generation sharpen our product messaging and support pipeline growth across our cybersecurity portfolio.

This role sits at the intersection of product sales and marketing - translating technical capabilities into compelling value for our customers and executing campaigns that deliver measurable impact.

What youll do

• Plan execute and optimize multi-channel marketing campaigns across inbound and outbound channels (digital ABM email SEO/SEM social)

• Develop clear product positioning messaging and value propositions for B2B customers

• Translate technical product capabilities (cloud and on-premise) into relevant business value

• Drive demand generation and qualified pipeline in close collaboration with sales

• Design and execute inbound and outbound programs including content webinars and targeted campaigns

• Support lead nurturing and customer journey optimization across the funnel

• Conduct market research and competitive analysis to inform positioning and strategy

• Collaborate closely with Product Management on product launches roadmap alignment and feature positioning

• Align with sales on target accounts messaging and lead quality

• Track and analyze performance metrics (campaign performance conversion rates pipeline contribution)

• Manage budgets and continuously optimize marketing ROI through data-driven improvements

What were looking for

• Experience in B2B product and digital marketing ideally in SaaS or software

• Strong understanding of demand generation and digital marketing channels

• Experience executing multi-channel campaigns

• Ability to translate technical concepts into clear customer-focused messaging

• Data-driven mindset with strong analytical skills

• Experience with marketing automation and CRM tools (e.g. HubSpot or similar)

• Strong collaboration and communication skills

Ready to turn strategy into growth Apply now!