Marketing Acquisition Lead

AnyRoad

Job Location:

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

AnyRoad is the leading experiential marketing platform that empowers brands to optimize events tours activations and classes driving brand loyalty revenue and measurable ROI. Backed by the worlds leading investment firms (A16Z Blackrock) the platform streamlines experiential operations through a flexible and customizable system providing powerful analytics to fuel business growth. Trusted by industry leaders such as Anheuser-Busch Diageo LVMH Coca-Cola and Arcteryx AnyRoad is a proven platform for scaling impactful experiential marketing programs. By helping brands scale their operations AnyRoad plays a pivotal role in enhancing consumer engagement and delivering measurable outcomes.

Were hiring aMarketing Acquisition Lead for our loyalty platform to help brands launch manage and grow their own loyalty engagement and membership programs. Youll own the full lifecycle of brand marketing campaigns: strategy execution measurement and iteration. Email and SMS will be your primary channels but youll also run social influencer and other campaigns as opportunities emerge.

This is a high-impact hands-on role for a full-stack marketer who can design campaigns execute quickly and continuously optimize performance. Reporting to the Chief Product Officer youll work directly with our executive and creative teams interface regularly with brand partners and have the opportunity to make a significant impact at a thriving startup.

What Youll Do:

Own end-to-end campaign strategy and execution across email and SMS plus social influencer and other channels as needed
Build launch and optimize campaigns that help our brand partners acquire engage and retain loyal customers
Manage our marketing CRM and the systems that support campaign operations
Optimize campaign performance by analyzing key metrics running creative and audience tests fine-tuning targeting and copy and adjusting strategies to improve results
Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings team offsites and key events
Report weekly to leadership with clear insights recommendations and results tied to KPIs
Collaborate with executive and design teams to launch cohesive high-quality campaigns

What Were Looking For:

3-5 years of experience in marketing with a focus on user acquisition
Proven experience running email and SMS campaigns end-to-end
Comfortable owning both strategy and execution
Strong analytical mindset; confident working with campaign data and performance metrics
Experience testing and scaling multiple acquisition channels (social influencer etc.) and campaigns simultaneously
Familiarity with modern marketing stacks (CRM automation tools attribution etc.). Klaviyo experience a plus.
Experience using AI tools regularly in your workflow (content analysis automation)
Excellent written and verbal English communication skills (native or near-native fluency)
Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
Willing and able to travel periodically for client meetings team gatherings and events
Thrives in a fast-paced startup environment with high ownership

Location:

The team is based in San Francisco. Were looking for someone who lives in the Americas with strong overlap with US business hours and who can travel occasionally for client meetings.

What Youll Do:

Own end-to-end campaign strategy and execution across email and SMS plus social influencer and other channels as needed
Build launch and optimize campaigns that help our brand partners acquire engage and retain loyal customers
Manage our marketing CRM and the systems that support campaign operations
Optimize campaign performance by analyzing key metrics running creative and audience tests fine-tuning targeting and copy and adjusting strategies to improve results
Partner directly with brand clients on strategy sessions and reviews; travel occasionally for client meetings team offsites and key events
Report weekly to leadership with clear insights recommendations and results tied to KPIs
Collaborate with executive and design teams to launch cohesive high-quality campaigns

What Were Looking For:

3-5 years of experience in marketing with a focus on user acquisition
Proven experience running email and SMS campaigns end-to-end
Comfortable owning both strategy and execution
Strong analytical mindset; confident working with campaign data and performance metrics
Experience testing and scaling multiple acquisition channels (social influencer etc.) and campaigns simultaneously
Familiarity with modern marketing stacks (CRM automation tools attribution etc.). Klaviyo experience a plus.
Experience using AI tools regularly in your workflow (content analysis automation)
Excellent written and verbal English communication skills (native or near-native fluency)
Comfortable in client-facing environments interacting with brand partners and representing AnyRoad in strategic conversations
Willing and able to travel periodically for client meetings team gatherings and events
Thrives in a fast-paced startup environment with high ownership

Location:

The team is based in San Francisco. Were looking for someone who lives in the Americas with strong overlap with US business hours and who can travel occasionally for client meetings.