Digital Marketing Specialist

We are looking for a Digital Marketing Specialist to help shape and deliver impactful digital marketing strategies across two commercial regions (Africa Middle East & Pakistan and South and South East Asia) while supporting global digital marketing initiatives.

In this role you will combine creativity technical expertise and data-driven decision-making to drive customer-focused digital engagement strategy optimized campaigns and ensure consistent execution of best practices and you will be accountable for the following  :

• Collaborate with Customer Experience Specialists to design digital marketing-enabled campaigns that drive customer engagement and generate demand.
• Develop and execute digital marketing strategies aligned with brand and marketing strategy.
• Create and manage multi-channel marketing automation campaigns (email SMS WhatsApp local platforms) with localized content.
• Optimize website content for SEO conversion and brand consistency.
• Monitor and analyze campaign performance delivering actionable insights and KPI reporting.
• Champion digital marketing best practices tools and processes to improve efficiency and impact.

Qualifications :

• strong mix of technical expertise marketing campaign planning and analytical skills with the ability to work effectively across functions and geographies. You thrive in a fast-changing environment can manage multiple priorities and consistently deliver high-quality results.
• 36 years proven experience in digital marketing ideally in a global or regional role.
• Proficiency with tools such as Marketing Cloud/MessageBird Salesforce Sales and Drupal CMS.
• Strong skills in data analysis and reporting (Google Analytics Qlik Excel) to drive data-based decisions.
• Ability to manage multiple projects prioritize effectively and meet deadlines.
• Customer-centric mindset with focus on engagement conversion and brand consistency.
• Excellent collaboration stakeholder management and communication skills.

Remote Work :

No

Employment Type :

Full-time