Marketing Manager Old Shores Golf
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Job Location:
Vernon, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
Located in Floridas panhandle just inland from the gulfs sugar sand beaches Old Shores will be a new community anchored by golf a refuge with world-class courses accommodations and homesites. Located just 30 minutes north of Panama City Beach the land will serve as a peaceful secluded escape. The bluffs and moss-draped oaks of Old Shores form an inviting and natural setting for a walking village that opens to the unspoiled golf sites forests and sandhill lakes for fishing and exploring. This new expression of golf by Michael Keiser Jr will change the way people look at Florida.
Old Shores is a coastal public golf destination offering daily-fee play limited Founderships and a curated real estate offering set against a distinctive natural landscape. The property is purpose-built for golfers and coastal lifestyle enthusiasts who want world-class golf to respect the land and to connect with others in a meaningful way. We are seeking a Marketing Manager to help steward the next chapter of the brand with discipline taste creativity and commercial effectiveness.
The Role
The Marketing Manager owns the day-to-day execution of Old Shores Golfs marketing across owned and paid channels. You will write the copy manage the content calendar direct content creators run the email programs oversee social media and deliver a weekly performance dashboard to leadership. You will work closely with the CEO Founder Program Director and Development Associate Chief Marketing Officer and full Marketing team.
This is a hands-on role. The right candidate is a strong writer and designer who understands golf and coastal lifestyle audiences is comfortable with digital marketing tools and can work independently with a clear sense of what moves the needle. Our goals are to raise brand awareness and drive quality demand for tee times Founderships and Real Estate.
Primary Responsibilities
Brand Stewardship
- Help maintain a clear consistent and distinctive voice for Old Shores across all public-facing channels ensuring all communications reflects the standards and sensibility of the brand
- Oversee creative output from photographers videographers designers and outside partners
Content & Communications
- Manage the content calendar across social email and website channels
- Own all owned Social platforms planning writing designing scheduling and publishing growing the IG followers to 8500 within the first 12 months through organic content community engagement and strategic use of reels and stories
- Write strong concise copy for campaigns announcements launches and ongoing communications
- Produce thoughtful storytelling that builds anticipation and long-term affinity for the property
- Monitor comments respond to direct messages and maintain brand tone across all interactions replying to questions within 48 hours
Audience Development
- Grow and manage the Old Shores Insider database to 5000 qualified contacts in first 12 months
- Develop segmented communications calendar for Insider Founder and real estate prospects
- Improve website conversion paths forms and lead capture opportunities
Revenue Support
- Execute campaigns supporting tee time demand Foundership inquiries and real estate interest
- Coordinate launch moments seasonal promotions and milestone announcements
- Work closely with internal stakeholders to align messaging with business priorities
Performance & Reporting
- Maintain a concise weekly dashboard for leadership covering key indicators including:
- audience growth
- campaign performance
- lead generation
- digital engagement
- booking demand trends
- competitive observations
- Provide clear recommendations based on results
Qualifications
- 5 years of relevant marketing experience with demonstrated ownership and accountability
- Strong writing judgment and communication skills
- Experience across email marketing social platforms paid media website content and CRM management
- Highly organized dependable and self-directed
- Sound aesthetic judgment and attention to detail
- Comfortable working within a growing entrepreneurial environment
Particularly Relevant Backgrounds
Resort golf hospitality travel residential real estate lifestyle or premium consumer brands.
What We Value
- Good taste
- Creativity
- Clear thinking
- Humility
- Follow-through
- Calm professionalism
- Pride in quality work
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex age physical mental or sensory disability sexual orientation gender identity and/or expression marital civil union or domestic partnership status past or present military service family medical history or genetic information family or parental status or any other status protected by the laws or regulations in the locations where we operate.
#oldshores
Required Experience:
Manager
