Campaign Manager BU Environmental Care

About us

At Dyson we are encouraged to think differently challenge convention and be unafraid to make mistakes. Were creative collaborative practical and enthusiastic.

About the role

We have an exciting opportunity for a Campaign Manager to work on innovative new products and campaigns within the Environmental Care Business Unit.

Reporting to the Senior Campaigns Manager within the EC BU. This role is a blend of both campaign delivery and copywriting and allows for full ownership of how we talk about Dysons innovative products within the category.

Youll translate complex ideas into simple engaging language that helps customers understand desire and choose our products and youll be responsible for creating effective campaign briefs by consolidating feedback and insights for the Global Creative team leading the Brand360 process to deliver campaigns to local markets and coordinating commercial and consumer data.

Key responsibilities:

Copy creationand support

• Ability to understand technical product details and translate into a consumer narrative

• Develop clear product messaging that balances benefits storytelling and accuracy

• Own the delivery of product copy for key product items like packaging product FAQs retail training guides and online user guides.

• Create the centralised copy bank for NPD projects guiding downstream teams on application within other channels

• Proofread and fact check copy and articles generated outside of the BU by other supporting channels.

• Work within brand voice style guidelines and legal requirements

• Manage feedback from multiple stakeholders and refine copy through review rounds.

• Receive briefs as part of the brand 360 process where copy support is requested as part of key delivery milestones

Campaign development and delivery

• Create effective campaign briefs for creative and channel teams taking information from the product local markets andpreviouslaunch learnings

• Own the original kick-off brief for the Brand360 process as well as individual channel briefs whererequired

• Full 360 campaign consideration reviewsapprovalsand delivery digital social retail demonstrations TV OOH post-purchase CRM Comms

• Delivery a strong campaign kit for each project which gives markets all they need to execute successfully

• Lead the cross-functional teams to deliver campaigns to markets on time to brief and to cost in partnership with Programme Management raising risks whererequiredand finding solutions

• Understand the product and technology and gather consumer market and competitor data tomake campaigns and copy as strong as possible

Cross-functional leadership

• Be the key point of contact within the EC BU and commercial voice for copy. Leading across the business on how other cross functional teams need to represent products in digital campaign and social copy.

• Build strong relationships across a vast range of stakeholders becoming thego-to-personfor your projects(you will be the hub)

• Monitor and challenge markets where necessary where there is miss-alignment on copy within digital channels

• Review market launch plans and partner with them to ensure a consistent andhigh levelof global executionfacilitatingglobal sharing where value-adding

Collaboration and reporting

• Work closely with NPI and Engineering teams to understand product details and key benefits

• Push channels and creative teams to achieve briefobjectivesand best in class execution

• Track and report on campaign effectiveness

• Consult and collaborate with IP and legal to ensure all copy is compliant

About you

• Proven experience as a copywriter content writer or similar role

• Passion formarketing and campaigns as well as interest in product and technology

• Passion for copywriting and bringing technology to life.

• Organised and collaborative able to build relationships cross-functionally

• Clear communication and strong story-telling affinity

• Attention to detail and ability to meet deadlines

• Proactive and problem-solving approach positive energy

• Agile;able to manage change effectively and support other teams to do sotoo

• Commercial acumen with the ability to prioritise based on business impact

• Team player with an interest in contributing to and improving the team and our processes

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.