Global Consumer Channel and Content Strategist

About Convatec

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With more than 10000 colleagues we provide our products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention and protection of at-risk skin to improved patient outcomes and reduced care costs. Convatecs revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

As our Global Consumer Channel & Content Strategist you will shape and govern ConvaTecs global social media and content ecosystem ensuring a consistent impactful and datadriven omnichannel presence. You will connect global strategy with local execution enabling strong engagement brand consistency and measurable impact across the full customer journey.

ABOUT THE ROLE

• Global governance of social media and omnichannel marketing coordinating global and local activities across known platforms
• Owning an integrated omnichannel approach aligning digital campaigns with field sales congresses and other offline touchpoints
• Defining global content strategy and planning: why what who where content is created stored reused and optimized
• Overseeing content creation and management ensuring consistent brand guidelines editorial standards and effective use of organic and paid social
• Driving channel rationalisation and platform governance including social media policies brand clinics and global tools (e.g. Brandwatch Canva)
• Building a fullfunnel approach where social drives engagement and SEOoptimised web content drives longterm traffic
• Using data analytics and listening tools (GA4 social analytics CDP Power BI) to measure performance and optimise content effectiveness
• Partnering crossfunctionally with Marketing Sales Design SEO Corporate Affairs IT and GBUs to drive transformation
• Leading capability development designing training programmes playbooks and toolkits to uplift digital and content skills globally
• Acting as a thought leader and SME monitoring emerging trends platforms and technologies to drive innovation and future readiness

ABOUT YOU

You are a strategic digitally fluent content and channel expert who thrives in global matrixed environments. You combine creativity with strong governance and datadriven decisionmaking and you enjoy enabling others to succeed through clear frameworks and capability building.

• Strong experience in global social media content strategy and omnichannel marketing
• Handson knowledge of organic and paid social SEO web traffic strategies and influencer partnerships
• Experience with CMS platforms social media management and listening tools and digital analytics
• Understanding of crisis communication and reputation management in collaboration with Corporate Affairs
• Proven ability to define and enforce governance standards playbooks and ways of working
• Strong analytical mindset using data to evaluate performance and continuously improve impact
• Excellent stakeholder management skills partnering confidently across Marketing Sales IT Corporate Affairs and external agencies
• Passion for capability building designing and delivering engaging training and skills programmes
• Curiosity and foresight with a keen interest in emerging digital trends platforms and AIenabled marketing
• Degree in Marketing Digital Media Communications Public Relations or similar; healthcare MedTech or pharma marketing experience is a strong plus

WHAT YOULL GET:

• collaborative & supportive culture
• hybrid role with competitive salary & bonus
• exceptional benefits
• training & delevopment

READY TO JOIN US

At convatec were pioneering trusted medical solutions to improve the lives we touch. If youre ready to make a real impact apply today and help us bring our Forever Caring promise to life.

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Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

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