Director, Performance Marketing, Nasdaq CAP Marketing

Key Responsibilities

• Define and lead the global performance marketing and acquisition strategy for CAP integrating SEO paid search paid social and web experience optimization to drive measurable growth outcomes.
• Own SEO and answer engine optimization (AEO) strategy including technical SEO content architecture structured data and readiness for AI-driven discovery platforms.
• Lead paid search and paid social strategy and execution across Google Bing and LinkedIn ensuring brand-safe compliant and efficient campaigns aligned to business priorities.
• Oversee content performance across organic and paid channels ensuring investments align to buyer intent regulatory constraints and downstream pipeline influence.
• Establish performance measurement frameworks and executive-level reporting that reflect cross-channel influence attribution accuracy and long-term business impact.
• Build and mentor a high-performing multidisciplinary team across SEO paid search and paid social fostering a culture of rigor experimentation and continuous optimization.

Required Qualifications

• Extensive leadership experience in performance marketing digital acquisition or growth roles within B2B financial services fintech SaaS or similarly regulated industries.
• Demonstrated success in owning both organic and paid growth strategies including SEO/AEO paid search and paid social with accountability for measurable business outcomes.
• Deep expertise in search-driven discoverability technical SEO content architecture and emerging AI/LLM-driven answer engines.
• Strong paid media leadership experience including budgeting forecasting and optimization at scale across Google Bing and LinkedIn.
• Track record of operating effectively within large matrixed enterprise environments with legal compliance and governance requirements.
• Exceptional communication skills with the ability to influence senior stakeholders and lead cross-functional initiatives across global teams.

Preferred Qualifications

• Advanced degree (e.g. MBA) or equivalent senior leadership training.
• Experience establishing governance frameworks for SEO paid media content quality compliance and emerging channels.
• Proven ability to drive growth in fast-moving environments where customer expectations and digital landscapes evolve rapidly.

This position will be located in New York or Atlanta and offers the opportunity for a hybrid work environment at least 3 days a week in-office subject to change providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age color disability national origin ancestry race religion gender sexual orientation gender identity and/or expression veteran status genetic information or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

Were proud to offer a competitive rewards package that is meaningful recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaqs overall success.

Nasdaqs programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match Employee Stock Purchase Program with 15% discount Student loan repayment program up to $10k Company paid life and disability plans Generous paid time off
• Prioritize Health: Comprehensive medical dental and vision coverage Health spending account with employer contribution Paid flex days to support mental wellbeing Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions) Paid parental leave Fertility benefits Paid bereavement leave
• Connect with Community: Company gift matching program Employee resource groups Paid volunteer days
• Grow Career: Education Assistance Program Robust job skills training and Professional development opportunities

For more information visit Nasdaq Benefits & Rewards Career page.