Public Relations Manager, Global Selling

Amazon Global Selling has been helping individuals and businesses to directly reach new customers around the globe and build global business presence. Today more than 60% of sales in our store come from independent sellers almost all of which are small and medium-sized businesses. The Global Selling team in Vietnam is responsible for recruiting local businesses to sell on Amazons overseas stores and supporting local businesses success and growth on the Amazon. Our vision is to be the top trusted choice for all types of Vietnam business to go globally.

We are now seeking a high-judgement self-motivated customer-centered innovative-thinking and result-driven communications professional to join Asia Global Selling Communications team. This Public Communications manager will play a key role partnering with Global Selling team in Vietnam to build Amazon Global Selling awareness and thought leadership drive PR strategy and narratives design and execute communication campaigns and provide PR insights to support the business.

The candidate will work with members of the media KOLs as well as other external and internal audiences across all channels to tell compelling stories about our narratives. The candidate will have experience in managing complex narratives and campaigns across a variety of audiences and is experienced in digital storytelling. The candidate should develop metrics to measure success and deliver measurable results. Key internal stakeholders for this role including Global Selling Seller Management teams product teams and Asia Global Selling Marketing Seller Success team and Public Policy Legal Tax Finance.

This is a great opportunity to play a visible role in an exciting and fast-paced business make history while having fun! To be successful this position requires a deep understanding and passion for technology e-commerce business ability to work cross-group making sound judgement with ambiguity strong communication skills the ability to work independently and the drive to thrive in a fast-moving environment. The candidate should be an enthusiastic problem solver and hands-on communicator who combines a global mindset with the ability to deliver results.


Key job responsibilities
- Be the subject matter expert to build Amazon Global Selling awareness and accurate perception among targeted audience.
- Be a strong storyteller to identify the right context leverage data to support and build trust and strong relations with internal teams to mine for good stories and bar raise for the content development
- Develop PR communication strategies design and execute yearlong innovative campaigns about Ads across a variety of audiences and channels in partnering with multiple global and local teams with trackable results.
- Provide counsel and support to business leaders and business teams including prepping them for media interviews and speaking opportunities.
- Manage cross channel communications in partnership with internal communications social media and similar storytelling teams.
- Excel in writing bilingual materials including plan press releases executive briefings statements Q&As and more.
- Build and maintain strong media social KOL relationship/network in Vietnam.
- Be a core member of a team that handles crises and issues when they arise.

- Excellent English and Vietnamese (oral and written).
- Candidates should have at least 8-12 years of experience in public relations communications or branding role.
- Previous interactions with the press are required.
- A bachelors degree is required. A post graduate degree or diploma in communications is preferred.

- Preferably in-house with experience in e-commerce/Internet/Trade/Journalism.
- Experience executing highly successful creative campaigns and events.
- Experience in managing agencies and budgets
- Existing network of media and social influencer contacts and a desire to work with the media and influencer proactively.
- High judgment particularly in narrow time frames.
- Collaborative team player with strong ownership and willingness to work hard and roll up sleeves to get work done even if outside the jobs scope with commitment to delivering results.
- Proven ability to deal with ambiguities and manage multiple competing priorities simultaneously as well as stakeholder expectations.

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