PBTB | Key Account Director

Prudentials purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured for our people customers and partners. We provide a platform for our people to do their best work and make an impact to the business and we support our peoples career ambitions. We pledge to make Prudential a place where you can Connect Grow and Succeed.

Key Accountabilities:

Strategic Account Management

• Serve as the overall relationship owner with the partner bank managing senior stakeholders and executive alignment.
• Develop joint business plans (sales marketing training and digital initiatives) aligned with both organizations goals.
• Conduct monthly/quarterly account reviews and ensure all strategic deliverables are met.

Sales Management & Productivity

• Lead bancassurance sales management from HQ down to regional/state offices ensuring alignment and execution discipline.
• Set and cascade clear sales targets (APE NBP protection mix) across national regional and branch levels.
• Establish a sales performance management system including dashboards KPIs and regular reviews.
• Drive sales productivity uplifted by optimizing cases per RM average premium per case and penetration per branch.
• Build and maintain a highly effective salesforce through structured recruitment training certification coaching and career development.
• Partner with bank distribution leadership to instill a sales culture that embeds Takaful as a core offering.
• Identify underperforming regions/branches and implement targeted interventions (task forces coaching programs incentive realignments).

Business Development & Growth

• Expand product penetration across retail affluent SME and corporate banking segments.
• Drive innovative product propositions e.g. MRTT refinancing legacy/hibah offerings and digitally enabled micro-Takaful.
• Negotiate partnership enhancements joint campaigns and performance-based incentives with the bank.

Marketing & Go-to-Market (GTM)

• Develop co-branded campaigns with the bank across physical and digital channels.
• Align Takaful GTM initiatives with bank customer journeys (branch mobile app online banking contact center).
• Design lead generation and conversion programs with measurable ROI.
• Execute segment-based marketing strategies (youth mass affluent SME) to increase penetration.

Customer Retention & Loyalty

• Monitor persistency and drive retention initiatives including onboarding campaigns renewal reminders and personalized retention journeys.
• Partner with bank and internal CX teams to improve NPS and customer engagement.
• Implement cross-sell and upsell strategies across bank customer base to improve customer lifetime value.

Digital Enablement & Transformation

• Champion the digitalization of the banca sales model (e-apps STP e-claims digital leads).
• Drive adoption of mobile sales tools integrated CRM/CLM and digital dashboards for RMs and HQ leadership.
• Collaborate with bank IT/digital teams to integrate Takaful products into their digital ecosystem (apps wallets APIs).
• Leverage advanced analytics AI and predictive models to improve targeting productivity and retention.

Stakeholder Management & Governance

• Manage senior bank executives and internal EXCO stakeholders to ensure joint alignment.
• Ensure strict compliance with BNM Shariah requirements and all governance frameworks.
• Lead regular joint steering committees and performance reviews.

Qualification and Experience

• 1215 years in insurance/Takaful with at least 5 years leading bancassurance sales.
• Proven experience in salesforce management across HQ and regions.
• Strong record in account management marketing digital transformation and retention strategies.
• Ability to influence senior bank executives and lead large cross-functional teams.
• Bachelors degree in Business Finance Marketing or related; MBA preferred.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex race age ethnic origin educational social and cultural background marital status pregnancy and maternity religion or belief disability or part-time / fixed-term work or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.