FLEX Senior Manager, Brand Marketing

JOB SUMMARY

CANDIDATE PROFILE

Education and Experience

Required

• Bachelors degree in Marketing Public Relations Communications Business or a related major
• 5-7 years experience in sales marketing digital or related professional area
• Hospitality marketing experience on or above property
• Experience with performance media or digital agency experience

Preferred

Experience with performance media or digital agency experience

CORE WORK ACTIVITIES

Brand Marketing Strategy

• Marketing Leadership:serve as the continent marketing lead to stakeholders cross-functional global and continent marketing teams continent leadership owners franchisees customers.
• Cross Functional Teamwork & Project Management: Work cross-functionally to develop and implement the brand marketing strategy launch and integration plans and sustainment strategies and ensure all aspects of the marketing function (demand gen B2B content creative) are executing against that strategy accordingly. For global brands implement global strategies in the US/Can.
• Integration and Launch Strategies: a key component for this role is working with lodging product digital and other teams to ensure emerging brands enter and thrive in our ecosystem. Understanding the Marriott booking engine and marketing levers to be implemented to get the brands bookable and part of the system is key.
• Driving Consideration: Work with marketing PR loyalty to drive awareness and consideration for any new brand offering with the Bonvoy ecosystem of brands. Leverage Marriott owned channels to efficiently reach members and developed targeted paid and earned opportunities.
• Driving Revenue: Ensure emerging brands are leveraging marketing tactics aimed at driving demand for emerging brands either through established offerings and systems or through strategic development of new tactics or campaign.

Stakeholder Management & Reporting

• Develop related brand marketing communication decks timelines project plans and other related resources to broadly communicate strategy.
• Develop and manage related project plans and timelines to ensure effective and highly organized approach to all brand initiatives and business priorities.
• Work as a subject matter expert to represent brand marketing at cross brand and discipline meetings and work efforts.
• Work in both small and large multi-disciplinary project teams to build strategy for integration and launch of emerging brands.
• Partner with field marketing to develop necessary training and communications materials demonstrating to their property or above property teams how to best leverage Marriotts ecosystem.
• Find ways to make complex information and interaction as simple as possible with owners and franchisees through the integration process so they understand marketings role and strategic plans.
• Consistently meet project commitments dates and deliverables.
• Use systematic processes to create efficiency around processes and integration tasks. Develop consistent strategies and process that can be applied to future projects.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.