Director, Digital Operations

About Auris

Auris is the payroll and HR company built for small and midsized businesses thatcantafford to get it wrong. Trusted by more than 50000 businesses nationwide Auris combines intuitive technology with real humanexpertiseto ensure payroll compliance and workforce operationsrun correctlyevery time.

Now part of Acrisure Auris is entering its next phase of growth modernizing its demand engine expanding nationally and building a more predictable pipeline across digital and partner-driven channels.

Summary of This Role

WhatYoullDo

We are seeking a Director ofDigitalOperations to architect and lead the transformation of Auriss marketing organization into an AI-enabled automation-driven revenue engine.

This role sits at the center of marketing sales and data. You will own the systems workflows integrations and reporting that power our go-to-market motion while introducing modern AI-supported ways of working that improve speed precision and performance across the funnel.

This is not a traditional marketing operations role focused only on campaign setup or reporting. It is a transformation leadership role responsible for evolving how marketingoperates. You will redesign workflows implement AI-enabled automation strengthen data infrastructure and ensure marketing activity translates into measurable pipeline and revenue impact.

You willoperateas both architect and builder: defining the future state of our marketing operations and leading the organization toward it.

Key Responsibilities

Revenue Systems & Infrastructure Leadership

• Own and evolve the marketing and revenue systems that power Auriss growth across HubSpot Salesforce and connected platforms

• Design scalable system architecture that supports high-volume SMB demand generation and lifecycle marketing

• Ensure seamless data flow across marketing sales and analytics environments

• Establish governance documentation and data standards across all marketing and revenue systems

• Partner closely with Sales Ops andRevOpsto align lifecycle stages lead definitions pipeline reporting and attributionSMB Demand Generation & Paid Media

Marketing Transformation & AI Enablement

• Serve as a change agent helping transition the marketing organization to a more automated AI-supported operating model

• Identifyand implement AI-enabled workflows that improve campaign execution targeting reporting and operational efficiency

• Introduce automation and AI tools that reduce manual work and increase team productivity

• Evaluate emerging AI and data tools pragmatically based on measurable business impact

• Establish best practices for AI usage workflow design and data governance across the marketing team

• Partner with Growth and Content teams to embed AI into day-to-day marketing execution

• Train and enable team members to adopt new tools workflows and operating methods

• Continuously improve how marketing plans executes measures and scales programs

HubSpot & Marketing Automation Ownership

• Own HubSpot end-to-end including workflows segmentation lifecycle stages scoring routing and integrations

• Build andoptimizenurture lifecycle and triggered communication programs

• Ensureaccuratelead routing enrichment and qualification workflows

• Maintainhigh standardsfor data hygiene contact governance and attribution accuracy

• Support campaign execution and reporting through scalable automation and workflow design

Data Analytics & Revenue Intelligence

• Build andmaintainreporting that connects marketing activity to pipeline and revenue outcomes

• Develop dashboards across HubSpot Salesforce and BI tools (Power BI Snowflake Looker etc.)

• Deliver actionable insights on funnel performance lead quality CAC and campaign effectiveness

• Ensureaccurateattribution and conversion tracking across all channels

• Analyze behavioral and web data toidentifyopportunities for improved conversion and engagement

• Translate complex data into clear recommendations for marketing and leadership

Integration & Technical Operations

• Oversee integrations across HubSpot Salesforce GA4 Snowflake BI tools enrichment platforms and AI tools

• Manage API and middleware integrations (native integrations ZapierWorkato etc.)

• Partner with internal data or engineering teams where needed tomaintainclean architecture

• Ensure reliability scalability and performance of all marketing and revenue systems

Collaboration & Operational Leadership

• Act as the operational backbone of the marketing organization

• Partner with Growth Marketing Sales Finance and leadership on forecasting and performance reporting

• Translate business needs into scalable technical and operational solutions

• Establish operating cadence for reporting testing and optimization

• Bring structure clarity and accountability to marketing execution and performance measurement

• Build and lead marketing operations capabilities over time

What Are We Looking for in this Role

Required Qualifications

• 10 years in Marketing Operations Revenue Operations or Marketing Systems leadership

• Deepexpertisewith HubSpot or comparable marketing automation platforms

• Strong experience integrating and managing Salesforce or similar CRM environments

• Demonstrated experience building scalable marketing and revenue infrastructure

• Experience implementing automation and AI-enabled workflows across marketing or revenue operations

• Proven ability to connect marketing activity to pipeline and revenue through reporting and analytics

• Strong analytical mindset with experience in attribution funnel analysis and performance measurement

• Experience driving operational or technology transformation within a marketing organization

• Ability tooperateboth strategically and hands-on in systems data and workflow design

• Strong communicator capable of influencing cross-functional stakeholders

Preferred Qualifications

• Experience in SMB SaaS fintech payroll HR tech or other recurring-revenue environments

• Experience supporting high-volume demand generation and paid media teams

• Familiarity with modern AI and enrichment tools (Clay Apollo enrichment platforms AI workflow tools etc.)

• Experience with Snowflake Power BI Looker or modern BI stacks

• Experience in PE-backed or high-growth environments

• Background supporting multi-location or partner-driven go-to-market models

What we offer

• Competitive compensation and performance incentives.

• Comprehensive benefits package.

• Collaborative mission-driven culture with high visibility and impact