TruGreen accepts applications on an ongoing basis.

Job Description

Marketing Analytics & Insights Manager

Position Overview
The Marketing Analytics & Insights Manager is responsible for turning data into clear actionable insights that support marketing strategy and business decision-making across TruGreen. Reporting directly to the Chief Marketing Officer this role partners closely with Brand Product Website CRM and Media teams to help identify trends measure performance and uncover opportunities to improve customer acquisition engagement and retention.

This role goes beyond standard reporting and requires a strong analytical thinker who can connect data across channels translate complex findings into clear narratives and provide recommendations that drive business performance. The ideal candidate is comfortable working with both data and cross-functional stakeholders in a fast-paced collaborative environment.

Responsibilities:
Marketing & Business Insights

• Translate marketing performance data into actionable insights that guide strategy across brand demand generation CRM website and product marketing initiatives.

• Analyze customer campaign and business performance data to identify trends opportunities and areas for optimization.

• Surface meaningful insights and provide recommendations that improve marketing effectiveness and operational efficiency.

• Support marketing product and operational teams with reporting analysis and data-driven decision-making.

• Assist teams in developing measurement plans for campaigns initiatives and testing strategies.

• Partner with Brand Media Website and CRM teams to support structured testing plans and performance analysis.

• Analyze results from creative tests landing page experiments promotions and campaign optimizations.

• Develop and maintain dashboards scorecards and recurring KPI reporting related to acquisition retention engagement satisfaction and campaign performance.

• Support customer segmentation audience analysis and customer journey insights initiatives.

• Help translate complex data into clear concise summaries and presentations for business stakeholders and leadership.

• Coordinate with external vendors and research partners on qualitative and quantitative research initiatives including customer satisfaction ad testing and concept testing.

Knowledge Skills and Abilities:

• Strong analytical and problem-solving skills with the ability to identify trends and actionable insights.

• Ability to translate complex data into clear concise narratives for both technical and non-technical audiences.

• Experience building dashboards reporting frameworks and executive-level scorecards.

• Strong communication and presentation skills with confidence presenting findings and recommendations to leadership teams.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Strong attention to detail and organizational skills.

• Collaborative mindset with the ability to work effectively across cross-functional teams.

• Proficiency with Microsoft Office applications particularly Excel and PowerPoint.

• Experience working with marketing and analytics platforms.

Education & Experience Requirements:

• Bachelors degree in Marketing Business Analytics Statistics or a related field preferred.

• 7 years of experience in marketing analytics consumer insights business analytics or a related field.

• Experience supporting qualitative and quantitative research initiatives.

• Strong analytical and statistical capabilities with the ability to translate data into actionable business recommendations.

• Proficiency with tools such as SQL Excel Tableau Power BI Google Analytics or similar analytics platforms.

• Familiarity with survey and research platforms such as Qualtrics or SurveyMonkey.

• Experience working in a customer-focused service-based or subscription-driven business environment preferred.

• Comfortable working cross-functionally and supporting strategic discussions with marketing and business stakeholders.

Ability to speak read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills dedication and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment we aim to leverage the unique experiences of veterans creating a richer more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position including experience training and other considerations permitted by that may be used when making an offer may include a candidates skills experience and geographic location the expected quality and quantity of work and internal pay alignment as needed. Most candidates will start in the bottom half of the pay upper end of the range will generally be reserved for candidates with extensive employees pay history will not be a contributing factor where prohibited by local addition to monetary compensation we offer benefits including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.

We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more please visitEEOC/EEO TruGreen ().

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership we collect personal information about you potentially including personal identifiers contact information protected classifications pre-hire information professional or employment-related information education history and/or medical information for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records) pre-employment drug testing and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.

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