Brand Manager, Architecture & Activation, Scotch (FTC 12 months)

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK which markets sells and distributes our products in the UK market
• Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.
• The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers our 1600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.

The Speciality whiske(y)s brand portfolio consists of The Glenlivet one of the leading Single Malt brands Aberlour Scapa Secret Speyside and several Irish Whisky boutique brands including Redbreast the Spot range Method & Madness etc

Your unique contribution

The Brand Manager Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence.

Key missions include for instance:

The Glenlivet Core Range Innovation Pipeline

• Support the restage range expansion and limited-edition creation around The Glenlivet core aged whiskies : 12YO 15YO and 18YO
• Analyse category dynamics and consumer trends to identify white spaces opportunities and adapt innovation strategy accordingly
• Work hand in hand with the culture & creativity studio the product development team the consumer insight team and the finance team to bring to bring to life clear and simple concept premium design as well as desirable packaging
• Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these core new products
• Develop compelling sell in documents and toolkit
• Develop launch event in collaboration with the PR and Events Centre of Excellence
• Manage timelines budgets and stakeholder communication to deliver projects at the highest quality standard on time and within scope

The Glenlivet Core Range - Market Exclusives

• Support the restage range expansion and limited-edition creation around The Glenlivet core aged whiskies for specific markets like the USA Taiwan or Global Travel Retail
• Work hand in hand with these markets and their consumer insight team to bring to life market exclusive relevant innovation
• Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these market exclusives
• Develop compelling sell in documents and toolkit
• Manage timelines budgets and stakeholder communication to deliver projects at the highest quality standard on time and within scope

The Glenlivet Core Range Gifting Strategy

• Define the Glenlivet core range gifting strategy through a market and competitive audit
• Bring to life the gifting packs in coordination with the creative finance and product development internal stakeholders
• Ensure shelf stand out via premium festive packaging and consumer relevance via compelling story telling
• Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these festive packs
• Develop compelling sell in documents and toolkit
• Manage timelines budgets and stakeholder communication to deliver projects at the highest quality standard on time and within scope

Others

• Financial : lead budget management for The Glenlivet Core Range
• Education : develop education content for The Glenlivet Core Range
• IBP : be the main contributor for The Glenlivet Core Range to the bi-annual Integrated Business Planning summarising the brand activities and key initiatives
• Competitive intelligence : become the point of reference for the team about any The Glenlivet Core Range competitor new news

Who youll be working with

Internally youll work with Marketing Manager Shopper Marketing Consumer Insights Commercial teams and cross-functional colleagues in NPD and packaging.

Externally your contacts will include creative agencies production partners and brand ambassadors involved in campaign delivery and brand education.

Your blend of talent

This position could be right for you if you have:

• Interest in product development and innovation
• Analytical skills and data driven mindset
• Ability to summarise and recommend
• Creative eye and interest in working hand in hand with creative partners
• 1st experience in brand management within a consumer goods or premium brand environment
• Strong project management and communication skills with the ability to work cross-functionally and manage multiple priorities
• A passion for brand storytelling consumer engagement and delivering high-quality brand experiences
• Ability to work with multiple cultures through multiple geographies

Our mix of benefits

For your health we offer private medical insurance income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days annual holiday your employee pension share incentive plan season ticket loans payroll giving and more!

You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.

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