Vice President, Marketing Activation North America

The Company

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Join our top-notch team of more than 43500 high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT STANLEY CRAFTSMAN BLACKDECKER and other strong brands.

The Role

The Vice President Marketing Activation North America is a senior leader responsible for driving the successful delivery of integrated marketing campaigns across all channels for our Tools & Outdoor business in North America. This role leads the path to purchase marketing functions across our retail independent distribution e-commerce and trade professional channels. The VP will own digital and social media shopper marketing media buying & planning and in-store campaign planning functions across North America.

Reporting to the Chief Commercial Officer Americas for our Tools & Outdoor business this leader will work cross-functionally with sales product and global marketing teams to connect complex multi-channel customer segments while ensuring consistent alignment among global and regional brand strategies category management and product management. This position can be based in Towson Maryland Charlotte North Carolina New Britain Connecticut or Valley City Ohio though East Coast remote locations will also be considered.

Primary Accountabilities

• Develop and implement comprehensive marketing strategies that directly support business objectives and drive sustained growth.
• Ensure consistent alignment of global and regional brand strategies with category and product management to maximize market impact.
• Lead the development and execution of multi-channel go-to-market strategies including product launches lifecycle management and brand positioning.
• Advance digital marketing capabilities with a particular focus on social media influencer selection and media buying to enhance reach engagement and measurable results.
• Develop and execute retail marketing strategies tailored to big box home centers and other major retail partners leveraging deep understanding of retail environments shopper marketing and in-store activation.
• Build mentor and inspire high performing marketing teams fostering a culture of innovation accountability and continuous improvement. Proactively identify and address performance establish regular feedback mechanisms and clear communication channels to ensure team alignment and clarity of direction.
• Partner with Commercial Product Brand Channel and Category teams to develop strategic growth initiatives including brand activations. Champion SBD brands identity positioning and messaging ensuring adherence to brand guidelines and governance.
• Utilize market research consumer insights and performance analytics to inform strategies optimize campaigns and measure ROI.
• Monitor market trends competitor activities and emerging opportunities to keep our brands at the forefront of the industry.
• Oversee campaigns and activations to ensure they are tracking to timelines and budgets; manage North America budget in conjunction with finance.
• Direct and optimize significant media spend across all channels ensuring effective allocation performance tracking and ROI maximization including marketing-directed working media as well as retail media and performance marketing budgets inside of commercial accounts.
• Build strong commercial relationships to drive joint business planning co-marketing initiatives and category growth.
• Lead cross-functional teams to deliver integrated marketing programs that drive traffic conversion and brand preference within retail and home center channels.

Candidate Profile

• Bachelors degree in Marketing Business or a related field (MBA preferred).
• 10 years of progressive marketing leadership experience including campaign planning and execution with at least 5 years in a leadership role overseeing US or North American markets.
• Demonstrated success in developing and executing large-scale brand activations and integrated marketing campaigns.
• Proven experience managing multi-million-dollar media budgets and optimizing spend across digital traditional and retail channels.
• Extensive experience working with big box home centers and major retail accounts with a track record of driving growth through retail-focused marketing strategies.
• Deep experience in digital marketing (especially social media and performance marketing) brand strategy shopper marketing and creative development.
• Strong business acumen and experience partnering with commercial teams product/category management and global brand teams to drive business outcomes.
• Excellent leadership communication and project management skills.
• Data-driven mindset with experience leveraging insights to inform strategy and measure impact.
• Experience managing and developing high-performing teams.
• Strong analytical and problem-solving abilities.
• Exceptional presentation and stakeholder management skills.
• Up to 25% Travel required.

The Details

You will receive a competitive salary and a great benefits plan including:

• Medical dental life vision wellness program disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means you get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for diversity equity and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

You will get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. We are more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We are visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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