Web Developer & Digital Analytics Specialist

Job Description

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Web Developer & Digital Analytics Specialist

Overview
This role is responsible for managing and maintaining a website and supporting marketing technology to ensure technical performance accurate tracking and actionable insights across digital channels. The position plays a key role in campaign performance demand generation and data-driven decision-making by working closely with marketing sales and technology teams. The focus is on delivering reliable measurement improving user experience and optimizing digital performance.

Key Responsibilities

• Keep the website running well including speed mobile responsiveness security and overall performance
• Support basic SEO tasks such as metadata indexing and site structure
• Manage analytics and tracking tools (such as GA4 tag management dashboards and campaign tracking)
• Review user behavior and conversions to find issues and suggest improvements
• Support paid media and email campaigns by checking tracking and analyzing results
• Build and send email campaigns ensuring accuracy and proper tracking
• Maintain and connect marketing tools such as CMS CRM and analytics platforms

Qualifications & Skills

• Basic knowledge of HTML CSS and JavaScript
• Experience managing websites and content management systems
• Familiarity with web analytics and tracking tools
• Ability to monitor website performance and fix issues
• Strong problem-solving and analytical skills
• Experience supporting digital marketing campaigns

Education & Experience

• Bachelors degree in a related field or equivalent experience
• 5 years of experience in web analytics website management or digital marketing
• 3 years in a web analytics or similar role