Marketing Manager Breast and Skeletal Health Canada

The Marketing Manager for Breast & Skeletal Health in Canada is responsible for developing and executing strategic marketing initiatives that drive awareness adoption and growth of Hologics portfolio across breast imaging biopsy surgery and skeletal health solutions. This role partners closely with sales clinical applications medical affairs and global marketing to deliver customer-focused programs that support healthcare providers in improving outcomes for womens health.

The Marketing Manager will lead product positioning demand generation market development activities and commercial launch readiness while ensuring alignment with Canadian regulatory and compliance requirements.

• Understanding of healthcare and medical device marketing principles including product marketing downstream marketing and commercial strategy.
• Knowledge of the Breast & Skeletal Health market including breast imaging radiology womens health and osteoporosis care environments.
• Familiarity with the Canadian healthcare system hospital procurement processes and reimbursement dynamics.
• Understanding of product positioning value proposition development and competitive differentiation within regulated healthcare markets.
• Knowledge of marketing campaign development across multiple channels including digital marketing conferences educational programs and customer events.
• Awareness of market trends competitive landscape and customer insights within diagnostic and medical technology markets.
• Familiarity with key opinion leader (KOL) engagement clinical advocacy programs and medical education initiatives.
• Understanding of marketing performance measurement campaign analytics and return on investment evaluation.
• Knowledge of Canadian regulatory and promotional compliance standards for healthcare marketing activities.

• Ability to develop and execute integrated marketing strategies that drive market growth and customer engagement.
• Strong strategic thinking and analytical skills to translate market insights into actionable marketing plans.
• Effective communication and presentation skills to clearly convey product value propositions to internal and external stakeholders.
• Ability to develop marketing messaging positioning frameworks and competitive differentiation strategies.
• Strong project management skills with the ability to manage multiple campaigns product launches and initiatives simultaneously.
• Ability to collaborate effectively with crossfunctional teams including sales global marketing clinical and regulatory stakeholders.
• Capability to develop sales enablement tools such as presentations training materials and marketing collateral.
• Ability to analyze marketing performance metrics and optimize campaigns based on datadriven insights.
• Budget management skills to plan track and manage marketing investments effectively.

• Demonstrates strong customer and market focus when developing marketing strategies and programs.
• Proactively identifies opportunities to strengthen market presence and drive portfolio growth.
• Maintains a collaborative approach when working with sales teams global marketing partners and crossfunctional stakeholders.
• Demonstrates adaptability and agility in a fastpaced and evolving healthcare market environment.
• Takes ownership and accountability for marketing initiatives and campaign outcomes.
• Communicates with clarity and confidence when presenting strategies insights and results.
• Maintains high professional and ethical standards in all marketing activities within regulated healthcare environments.

• Bachelors degree in Marketing Business Life Sciences or a related field; MBA considered an asset.
• 58 years of marketing experience within healthcare medical devices diagnostics or life sciences industries.
• Experience in product marketing downstream marketing or commercial marketing roles preferred.
• Experience supporting product launches within regulated healthcare environments.
• Experience working with key opinion leaders clinical societies and medical education programs.
• Experience collaborating with global teams and adapting global strategies to local market needs.
• Experience managing multichannel marketing campaigns and events including conferences and customer programs.
• Experience analyzing market data competitive intelligence and campaign performance metrics to guide strategy.
• Fluency in English required; French language capability considered an asset.

Travel

Approximately 2540% travel within Canada for customer meetings conferences and internal collaboration.

Impact of the Role

This role plays a critical part in advancing Hologics mission to improve womens health by ensuring that healthcare providers across Canada have access to innovative technologies and education that support early detection and effective management of breast cancer and skeletal health conditions.

Why join Hologic

We are committed to making Hologic the destination for top talent. For you to succeed we want to enable you with the tools and knowledge required and so we provide comprehensive training when you join as well as continued development and training throughout your career.

Additional Info:

The annualized base salary range for this role is $96408 to $160680 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience skillset knowledge geography education business needs and market demand.

Agency and Third-Party Recruiter Notice:Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

#LI-LL1