Events Marketing Manager

Full-Time; Permanent

Date Posted: April 30 2026

Who we are

The Pacific National Exhibition is an iconic institution in BC famous for bringing generations of people together to celebrate and build memories. This 116-year-old non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair which averages more than 700000 people annually Playland amusement park which welcomes 400000 guests annually including Fright Nights and a busy year-round portfolio of events including concerts trade shows and film cultural and community total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events guest experience and delivering memorable experiences.

At the PNE we strive to create an environment that reflects our organizations core values: Enthusiasm Excellence and Evolution. With a focus on these core values we are committed to achieving our mission which is to Deliver Memorable Experiences for all who interact with the PNE whether it is our guests our employees or the community.

The Events Marketing Manager reports to the Manager Marketing and plays a key role in supporting the planning execution and optimization of integrated marketing and promotional initiatives across the PNEs self-produced events and business streams including Playland Fright Nights PNE Fair and PNE Lotteries. This role also supports promotional activity for third-party events hosted at Hastings Park venues.

This position bridges strategy and execution partnering closely with Marketing Creative and Digital teams to deliver high-quality on-brand campaigns that drive attendance ticket sales and positive brand impressions. The role requires creativity strong organizational skills attention to detail and the ability to thrive in a fast-paced event-driven environment.

Why join our Team

• Exhilarating and fun-loving culture
• Flexible work environment
• Opportunity for free or discounted tickets to shows events sports games and much more
• Staff discounts for Playland The Fair and Fright Nights as well as all PNE Food Stands
• Competitive compensation package
• Opportunity to create meaningful experiences and lasting friendships!

What will you do this year

In your role as an Events Marketing Manager your primary accountabilities will be:

• Develop plan and execute promotional campaigns and content to drive gate attendance ticket sales and audience engagement
• Assist in the development execution and measurement of integrated creative campaigns across digital social web email experiential and traditional channels
• Lead development and execution of email marketing and website content including writing building deploying and analyzing performance
• Support ongoing social media activity for PNE events and promotions
• Plan manage and execute media buys for PNE brands including reviewing proposals coordinating creative delivery trafficking ads and managing timelines
• Work with media sponsors and partners to support on-site activations including coordination of signage site access power staging and operational logistics through internal and external teams
• Coordinate marketing projects across internal teams and external vendors to ensure smooth execution and timely delivery
• Act as a day-to-day point of contact for assigned marketing initiatives keeping stakeholders informed and work on track
• Contribute to process improvements documentation templates and marketing best practices to enable team efficiency and consistency
• Prepare reports insights and recommendations to inform ongoing optimization and future planning
• Support and mentor junior marketing team members through day-to-day collaboration guidance and knowledge sharing
• Act as a go-to resource for executional questions champion best practices across campaigns and channels
• Perform other related duties as required

What else

• Must have a Diploma or Degree in Marketing Communications or a related field.
• A minimum of 5- 8 years of demonstrated experience in marketing or a closely related discipline.
• Experience in event marketing or promotional campaigns is considered an asset
• Exceptional writing and communication skills with a high level of creativity
• Strong attention to detail and commitment to excellence
• Ability to manage multiple priorities in a high-pressure deadline-driven environment
• Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization and with external partners
• Well-organized creative and collaborative team player who embodies the PNEs values of Enthusiasm Evolution and Excellence
• This role is required to be on-site at the PNE a minimum of 3 days/week
• A valid BC drivers license is an asset
• Successful candidates must undergo a Criminal Record Check.

Who are you

• Organized and methodical
• Proactive and solutions-oriented
• Skilled communicator and critical thinker
• Adaptable and collaborative
• Committed to delivering high-quality work and memorable experiences

Where and when to APPLY

Applications can be submitted via the PNE website at and will be accepted until the role is filled.

Preference will be given to candidates who submit their resume/cover letter before Sunday May 17. We look forward to hearing from you!

Additional Information

The PNEs compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual and teamwork performance. The role is a permanent full-time position with a typical salary range of $75000 - $85000 per annum. The starting salary will be based on the successful candidates competencies including but not limited to knowledge skills experience and internal pay structures. As a part of the PNEs total compensation package this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race colour national or ethnic origin religion sex sexual orientation gender identity or expression disability or age. If you require any support or accommodations throughout any stage of the recruitment process please contact the People & Culture Department at .