Senior Product Manager, Fire TV Demand Generation

Do you want to work in a role where you are encouraged to build and have the autonomy to push boundaries Do you want the experience of managing a large business operating at scale The Fire TV Demand Gen team is seeking a Senior Product Manager to own demand generation strategy and category management in the Canada and Mexico marketplaces for our Streaming Media Players business. You will be the business owner for a suite of highly strategic Fire TV sales programs; work with a cross-functional team including product development demand planning in-stock offline retail finance and merchandising to develop and execute a multi-year strategy to continue growing the Fire TV business. This is a high visibility role with frequent opportunities to interact with and present to this role you will have an opportunity to help customers discover our latest devices develop channel-specific sales strategies and test/implement new demand generation levers that deliver device sales and enhance customer engagement and satisfaction.
We are seeking someone who is creative highly analytical customer-obsessed and excels at earning trust with stakeholders. The ideal candidate will have a passion for driving product sales in innovative categories take ownership of the business and be comfortable driving a mix of both strategy through to the brass tacks of execution.


Key job responsibilities
The CA/MX Streaming Media Player (SMP) sales lead role is responsible for establishing the sales plan demand generation strategies and then overseeing all of the category inputs are required to hit/exceed the plan. They lead a broad and cross-functional set of stakeholders across Amazon Devices.
Additionally this role will be responsible for leading process improvement projects for the Fire TV Sales and Marketing team. You will have the opportunity to work with a number of cross-category teams to redesign and create new workflows as well as contribute to PRFAQs and Business Review Documents (BRDs) to help improve efficiency across the Amazon Devices organization.
Key inputs that role will own are:
- Business Strategy and Planning: Building annual and long range end-to-end strategic plans working with demand planning finance channel owners and other teams like Prime and Prime Video.
- Inventory and Supply: Working closely with demand planning to oversee planning forecasting allocation build meetings recommendations.
- Drive demand generation: includes running and developing new initiatives and programs for selling Fire TV units on Amazon and in offline partners
- Define and deliver a best-in-class marketing strategy write business requirements and partner with the merchandising organization on implementation
- Roadmap: Working with the GTM lead for SMPs to inform the hardware roadmap based upon customer insights data trends category trends.
- Business Reviews / Category Performance: Owning the WBRs/QBRs/Annual Sales Plans up to VP/SVP.
- Conduct business and financial analysis be fluent in speaking to and analyzing P&L drivers including forecasting monitoring and reporting

About the team
Amazon Fire TV has more than 50 million active users and customers globally have access to tens of thousands of channels apps Alexa skills and more. Our growth requires sales leaders who move fast have an entrepreneurial spirit unrelenting tenacity to get things done and are capable of breaking down and solving complex problems.

- 5 years of product or program management product marketing business development or technology experience
- Bachelors degree or equivalent
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 136000.00 - 184100.00 USD annually