Vice President, Marketing Strategy Lead

The Vice President Marketing Strategy Lead on the Loyalty Generation team will lead customer-centric initiatives designed to drive awareness adoption and repeat usage of new Business Banking products and this role you will partner closely with Product to develop and deliver an insights driven multi-channel marketing strategy across email owned digital and other direct channels to accelerate product growth.

You will own go-to-market planning and execution including positioning messaging target audiences and channel mix to achieve awareness and adoption goals. Working cross-functionally with Analytics Legal and channel execution partners you will orchestrate campaigns end-to-endfrom concept through launch and optimizationensuring timely high-impact delivery. You will also communicate strategy performance and insights to senior leadership to inform decisions and drive results.

Job Responsibilities

• Create a steady marketing drumbeat to promote new Business Banking products and features driving sustained awareness engagement and repeat usage among clients.
• Partner with Product to translate the product roadmap into clear go-to-market plans including positioning messaging audience strategy and channel mix.
• Partner with Data and Analytics to prioritize test-and-learn opportunities; develop hypotheses test designs and measurement plans to improve targeting messaging and channel performance.
• Own campaign strategy and performance measurement end-to-end including defining success metrics monitoring results and applying insights to optimize future campaigns.
• Collaborate with cross-functional partners (Analytics Legal Channel Operations and other marketing stakeholders) to bring marketing tactics to market efficiently and on schedule.
• Lead campaign delivery management by coordinating inputs creative/asset needs reviews and approvals to ensure high-quality execution within a strong control environment.
• Develop compelling story-driven presentations that synthesize insights results and recommendations to influence stakeholders and drive measurable business impact.

Required qualifications capabilities and skills

• Bachelors degree (4-year)inBusiness Marketing or a related field.
• Proven ability totake initiative own outcomes and drive resultsin a fast-paced environment.
• Highly effectivestorytelling and executive communicationskills including developing presentations that drive alignment and action.
• Strongprogram/project managementskills
• Strong experience partnering cross-functionally toplan and deliver multi-channel marketing(e.g. email owned digital) from strategy through execution.
• Experience operating within arigorous controls environment ensuring marketing activity meets legal risk and compliance standards.

Preferred qualifications capabilities and skills

• Startup mentalitywithin a large organizationresourceful comfortable with ambiguity and able to build and iterate quickly.
• Track record of creatinginnovative and creative marketing approaches
• Strongstakeholder management and influenceskills across Product Analytics Legal/Compliance Operations and channel execution teams.
• Demonstrated ability tonavigate roadblocks manage dependencies and deliver work on time with high quality.