Senior Brand Communications Manager
Sydney Olympic Park - Australia
Job Summary
What Youll Do
At the NRMA our brand is a promise to our members employees and communities. As Senior Brand Communications Manager youll play a pivotal role in protecting evolving and bringing that promise to life.
This role sits within our Brand & Creative team and is responsible for shaping and delivering standout brand communications campaigns and experiences that build trust connection and loyalty across the NRMA Group. Youll move comfortably between strategy and execution translating insight into powerful storytelling across paid owned earned and shared channels.
If you love working with iconic purposeled brands and youre energised by seeing big ideas come to life this is your opportunity to make a meaningful impact.
This role is a 12-month maximum term contract (parental leave cover) offering a hybrid structure where you will be required to work across our Sydney CBD and Sydney Olympic Park offices as well as some work from home.
Your responsibilities will include but are not limited to:
- Lead the development and delivery of integrated brand and communications activities that build brand equity internally and externally
- Support the GM Brand & Reputation and Head of Brand & Creative on largescale NRMA Group campaigns leading the communications efforts and contributing to the endtoend delivery of campaigns aligned to the brand strategy
- Along with the Sponsorships & Activations Co-ordinator own and deliver the Members First events program and other NRMA events including Community Reconciliation and Executive events ensuring highquality execution and achievement of business objectives
- Develop strategic insight-led creative briefs and lead the planning production and delivery of brand communications to amplify brand storytelling
- Manage brand projects and businessasusual activity across the NRMA Group building strong crossfunctional relationships and managing agencies and suppliers to budget timelines and performance expectations
- Provide leadership and support to a direct report while overseeing core brand operations including the digital asset management platform and editorial meetings bringing together key communicators from across the Group
- Reporting on campaign communications and events performance.
What Youll Bring
Youre an experienced brand leader who brings strategic rigour creative judgement and operational excellence with a strong ability to translate brand strategy and insights into compelling stories and campaigns. You will have:
- A tertiary qualification in Communications Marketing or a related discipline
- 57 years experience in a senior brand communications or integrated marketing role
- Proven experience delivering endtoend brand campaigns communication programs and brand engagement strategies that drive both brand and business outcomes
- Proven expertise in brand stewardship with strong project management skills and excellent attention to detail
- A skilled storyteller with the ability to think strategically and creatively to bring brand narratives to life across paid owned earned and shared channels
- The ability to develop clear inspiring creative briefs and confidently articulate creative thinking rationale and direction to senior stakeholders
- Experience managing agencies and working across multiple internal teams
- Proven ability to establish manage maximise and integrate sponsorships activations and/or events as part of a broader brand and communications strategy
- Demonstrated people leadership experience with a focus on coaching and development
- Strong organisational skills with the ability to manage multiple priorities and deadlines
Whats in it for you
At the NRMA we arent just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!
- Progressive flexibility leave and well-being benefits to balance all of lifes priorities
- My NRMA Rewards membership including discounts on fuel groceries movie tickets gift cards gym memberships attractions restaurants and much more
- Employee referral program where you may be eligible for a referral payment of up to $2000
- Opens the door to other potential opportunities across the NRMA Group
Know You Belong
Were for inclusion diversity and representing the members guests customers and communities we serve. Thats why we welcome applications from First Nations people with disability those from diverse cultural backgrounds people of all genders members of the LGBTQI community and anyone else who wants to be a part of our team.
Were recruiting with urgency and will be reviewing applications as theyre submitted. Early applications are encouraged. As part of our recruitment process successful applicants will be required to complete pre-employment checks.
Join the NRMA and grow your career with us. Apply now we cannot wait to hear from you or visit our careers site to find out more!
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. The NRMA is not responsible for any fees related to unsolicited resumes.
Remote Work :
No
Employment Type :
Contract
About Company
With properties in some of Australia’s most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget and style – from campsites to luxury resorts. We connect holidaymakers with over 50 incredible natural destinations that offer more than a change of scenery ... View more