CLM Lead
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Job Summary
CLM Lead (m/f/d)
Berlin Full-time
The role
Own the customer lifecycle marketing at every. You define the strategy lead the team and ship the work that turns first-time customers into long-term subscribers across all our markets.
A senior hands-on leadership role with direct founder access and a clear mandate to build.
What youll own
- Lifecycle marketing strategy end-to-end: onboarding consumption activation reorder cadence churn prevention win-back loyalty.
- The CRM system: segmentation flow architecture A/B testing multi-channel execution across email SMS WhatsApp and physical mail.
- AI in execution: predictive models for timing channel and content; smart segmentation; AI-assisted design copy and translation. You treat AI as craft not slideware.
- The team: two Senior CRM Managers and a CRM Intern. You set the bar run the rhythm develop their careers.
- Commercial accountability: retention and LTV translated into clear P&L impact.
About every
every is on its way to becoming the first consistent nutrition system a subscription that handles the food question automatically so eating well becomes the default rather than an effort. We combine 40 years of food production expertise with the speed of a startup operating across DACH and Benelux.
Youre a fit if
- 710 years in CRM lifecycle or retention marketing with 3 years leading a team. Lifecycle has been your specialty.
- Youve operated through a real scale-up phase at a D2C subscription business. You know what breaks at 30M and again at 70M because youve been there.
- Deep Klaviyo fluency (or comparable enterprise ESP). Subscription stack experience is a plus.
- You read cohort curves LTV charts and churn-reason tables without help and turn what you see into a sequenced roadmap.
- Youve shipped AI in production CRM. Predictive models generative content automated translation pipelines.
- You think in systems not campaigns and build operating rhythms.
- You give your team credit publicly and absorb blame privately.
- Fluent English. German a meaningful plus.
- Berlin-based with regular in-office presence.
What we offer
- Real ownership from day one the function the team the strategy.
- Competitive base salary and meaningful equity. Senior team members have skin in the game.
- A product worth working on and a brand with a genuinely distinct worldview.
- A high-energy office on the canal at Paul-Linke-Ufer in Kreuzberg.
- Urban Sports Club subsidised Deutschland Ticket and a lot of very good food.
How to apply
Send us your CV and a short note covering:
- The single most leveraged lifecycle initiative youve shipped and what it delivered in CM2 LTV or retention terms.
- A retention or churn-save problem you solved that someone else had given up on.
- Why this role why now why every.
Earliest start date and salary expectations welcome.
every is proud to be an equal opportunity employer. Were actively building a team that reflects the people we feed.
About Company
We’re on a mission to make good food accessible to everyone, everywhere and anytime. Good food means tasty, healthy and ecologically and socially sustainable.
