Marketing Communications Specialist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar youre joining a global team who care not just about the work we do but also about each other. We are the makers problem solvers and future work builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

OurProduct Support and Logistics Division (PSLD)is one of the most innovative divisions within PSLD as within all of Caterpillar our priority is ourcustomers and helping them build a better world. We touch nearly everyelement of the services value stream. PSLD is responsible for Aftermarket Parts DistributionofCat Parts Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities technology and operational excellence.

As a Marketing Communications Specialist you will support the execution of marketing campaigns and communication activities including creative development in alignment with business objectives. This role contributes to the development and delivery of marketing tactics conducts research and performance monitoring and maintains effective internal communications to support evolving organizational needs. This position operates with working knowledge-level proficiency partnering closely with marketing leads product owners and crossfunctional teams.

Additional Information:

• Location: Peoria IL (United States)
• Required Travel: Up to 10% (Domestic & International)
• Relocation Assistance Offered: None.
• US Work Sponsorship Offered: None.

What You Will Do:

• Support execution of gotomarket and marketing campaign activities for Service Information System (SIS) and SIS2GO including creative development and content delivery
• Assist in developing and aligning marketing tactics that support defined business objectives and priorities
• Conduct market and competitive research to identify opportunities trends and insights
• Monitor campaign and tactic performance metrics and report on effectiveness
• Develop write and update customer and dealerfacing marketing content (USPs webpages emails brochures videos) under guidance
• Maintain accurate and timely marketing materials across platforms and channels
• Support internal marketing communications to ensure alignment with changing business scenarios
• Collaborate with internal teams and external partners to support coordinated execution.

What You Have (Basic Requirements):
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.

Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.

Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).

Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

What Will Set You Apart (Top Candidates Will Have):

• Experience supporting marketing campaigns or GTM execution for digital or technical offerings
• Familiarity with marketing systems content management tools or analytics platforms
• Ability to manage individual workstreams independently with guidance
• Interest in expanding influence and responsibility over time

What You Will Get:

Through it allweareone team creating and delivering world-class components and solutions superior to the more about theCaterpillarExperience.

About Caterpillar:

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

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Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Posting Dates:

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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