Product Marketing Manager
Denver, CO - USA
Department:
Job Summary
We Push the Boundaries of Possibilities for our Communities.
Bluepeak is seeking a strategic and market-driven Product Marketing Manager (PMM) to own the end-to-end product marketing lifecycle across our product portfolio from product definition and positioning through launch adoption and ongoing this highly cross-functional role you will serve as the market-facing owner of Bluepeaks products ensuring they are clearly positioned competitively differentiated launch-ready and consistently activated across markets and channels. Sitting within the Go-to-Market team the PMM plays a critical role in translating product value into compelling customer-centric narratives that drive go-to-market success.
The ideal candidate brings a strong foundation in product marketing a sharp understanding of customer and competitive dynamics and the ability to influence without direct authority. You will be the central point of coordination across Product Brand GTM Marketing Ecommerce Sales Installers and strategic partners to ensure go-to-market readiness and clarity at every stage. This is a high-impact opportunity to shape how Bluepeaks products are brought to market focused on positioning activation and adoption while enabling teams with the tools and insights needed to drive growth.
What You Will Do:
- Own the end-to-end product marketing lifecycle from discovery and positioning through launch adoption and optimization
- Partner with Product Sales and Marketing teams to shape market-facing narratives and ensure go-to-market readiness
- Define and maintain product positioning value propositions and persona-based messaging across channels continuously refining based on customer insights competitive trends and field feedback to ensure consistency across Brand Campaigns Digital and Sales
- Monitor market trends customer behaviors and competitive moves to inform positioning messaging and sales guidance
- Develop sales-ready talk tracks and narratives to support adoption upsell and partner engagement
- Create sales and installer enablement content and objection-handling resources
- Lead product packaging initiatives to enhance customer value market alignment and brand differentiation.
- Present data-driven insights to senior leadership influencing strategic business decisions and product direction.
- Manage strategic vendor and partner relationships leading co-marketing initiatives and guiding co-op fund usage to ensure alignment with product strategy brand and launch priorities.
Salary Range: $106000 - $139000
Required Qualifications:
- Bachelors degree in Marketing Business or a related field (or equivalent experience).
- 5 years of experience in Product Marketing Product Management or related roles
- Proven track record owning product launches and go-to-market strategy
- Experience with partner or affiliate marketing co-marketing initiatives and MDF programs
- Proven experience owning product launches and go-to-market strategy
- Strong understanding of go-to-market strategy product positioning messaging frameworks and consumer behavior
- Highly analytical leveraging data to inform decisions optimize performance and drive ROI
- Exceptional verbal written and presentation skills able to convey complex strategies to diverse stakeholders
- Excellent collaboration and influencing skills across cross-functional teams
- Highly organized detail-oriented and able to manage cross-functional complexity
- Deep understanding of consumer behavior market trends and competitive landscapes particularly in the telecommunications space.
- Proficiency in Microsoft Office Suite (Excel PowerPoint Outlook Teams).
- Background in telecommunications broadband SaaS or technology-enabled services (preferred but not required).
- Candidates must successfully pass a background check and drug screening prior to employment.
Why Work at Bluepeak
- Competitive Compensation Annual Bonus Eligibility
- Comprehensive Benefits Package Including Medical Dental Vision Life and 401(k)
- Generous Vacation and Paid Sick Time Paid Holidays and Personal Days
- Professional Development With an Emphasis on Internal Promotion
- Employee Discounts on Bluepeak Services Including Internet
- Progressive and inclusive work culture in which our team has the flexibility support and resources to be successful in their careers!
About Us
We believe that the size of the city shouldnt determine the quality of the why we are building for you: Faster more reliable and without the things that get in the way of great servicelike red tape hidden fees and slow response times. And with up to 5gigabitsof speed for residential customers and 10 gigabits for businesses we are whole new ballgame- from internet to TV to connecting every device in your home to powering your business were not only providing the best fiber connections in your community but were also meeting the growing needs for how you live.
Bluepeak provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
Required Experience:
Manager
About Company
Fast, reliable, and affordable fiber internet for home and business. No matter how you use the internet, we’ve got you covered.