Senior Vice President, Sales and Marketing

Description

• Marketing
• Sales

• Develop and execute a comprehensive sales strategy to drive revenue and market expansion.
• Oversee dealership sales performance ensuring achievement of volume revenue and profitability targets.
• Establish and optimize sales processes including customer acquisition lead conversion and retention.
• Collaborate with finance and operations teams to set pricing strategies incentives and promotions.
• Drive new business development opportunities including partnerships and corporate sales.

• Develop and execute integrated marketing campaigns to build brand awareness and customer engagement.
• Oversee digital and traditional marketing efforts including advertising social media SEO/SEM and public relations.
• Implement data-driven marketing strategies to optimize return on investment (ROI) and customer reach.
• Ensure consistent brand messaging and positioning across all customer touchpoints.
• Leverage insights from market research customer feedback and industry trends to refine marketing strategies.

• Develop strategies to enhance the overall customer experience across sales and service touchpoints.
• Implement CRM initiatives to improve customer engagement loyalty and retention.
• Monitor and analyze customer satisfaction metrics (e.g. Net Promoter Score customer reviews).
• Lead initiatives to enhance the omnichannel experience including online-to-offline customer journeys.

• Build mentor and lead a high-performing sales and marketing team.
• Establish clear performance metrics and accountability for sales and marketing teams.
• Foster a results-driven and customer-centric culture within the organization.
• Provide training and development opportunities to enhance team capabilities.

• Set and manage sales and marketing budgets ensuring cost efficiency and revenue maximization.
• Collaborate with dealership managers vendors and external partners to optimize sales and marketing effectiveness.
• Leverage technology and analytics to drive decision-making and optimize sales performance.
• Prepare and present reports to executive leadership on sales performance marketing ROI and market trends.

• People-focused: Empathetic trusting adaptable and humble
• Strategic: Open-minded forward-thinking and insightful

• Action-oriented: Resourceful decisive steady and fearless
• Empower our people: Set expectations build talent and foster belonging
• Drive our business: Align to our strategy and drive outcomes through decisions
• Work together: Collaborate across and beyond Kal Tire
• Serve our customers: Understand our customers and innovate to meet their needs

• Bachelors degree in Business Administration Marketing Sales or a related field (MBA preferred).

• Minimum of 15 years of progressive experience in sales and marketing leadership roles with at least 5 years at the executive level.
• Relevant industry experience in automotive services & tire solutions is a strong asset.
• Proven track record of driving revenue growth market expansion and brand enhancement.
• Strong leadership and team management skills with the ability to inspire and motivate teams.
• Exceptional strategic planning and analytical skills.
• Excellent communication negotiation and relationship-building abilities.
• Experience in digital marketing CRM and data analytics tools.
• Ability to work in a fast-paced and dynamic business environment.

• This role is people-focused business-minded and action-oriented. It draws on skills outlined in Kal Tires Leadership Frameworks Business/Enterprise leader capabilities to successfully deliver business results.

• Ability to travel including internationally as required.

• The target base compensation for this role is $230000 to $375000 per year based on experience with competitive annual variable and long term incentive bonus plans.
• Extended group health dental and vision benefits are available to all eligible full-time and part-time permanent employees.
• Employee Assistance Program
• A group RRSP/DPSP matching program
• Discount on tires and mechanical services
• Positive work culture opportunities for growth and development and work-life balance.
• Opportunities for professional development such as training programs mentorship and tuition reimbursement.

Solving our customers automotive challenges and making a positive impact - Its how we roll and its been that way since Tom Foord opened the doors to Kal Tire in 1953 in beautiful Vernon BC. Over the years weve become a trusted partner for large and small industries and fleets across Canada. Our customers rely on our expertise our make-it-happen approach to service and our lineup of the most trusted tire brands in over 260 retail locations coast to Tire is also the largest truck re-treader in Canada with 11 retread facilities across Canada and internationally and has a state-of-the-art tire recycling facility in Chile where 40% of the weight of scrap tires is recycled to return to mines as an alternative addition Kal Tires Mining Tire Group is an international leader in mining tire service and supply servicing more than 150 mine sites across five Tire offers a culture that fosters inclusion and respect. We are committed to providing accessible employment practices in compliance with the AODA and AMA. Accommodation requests can be made at any stage of the recruitment or employment process. Applicants are asked to make their needs/requirements known.