Performance Manager

Purpose of the Role

The Performance Manager role will need someone with a balance of existing media practices with a hunger and enthusiasm for AI and technology. The role be will be responsible for executing and optimising day-to-day media buying activities across all channels where our clients push their Performance strategy most often in Search and Social. This role involves managing budgets ensuring goal and value delivery and adhering to best practices and defining processes. The ideal candidate will bring 3-5 or more years media experience with a focus on biddable media buying and will play a key role in managing end-to-end campaigns including KPI setting briefing media building campaigns and reporting on key learnings. The candidate should have experience in all global platforms and ideally burgeoning knowledge in analytics app measurement data implementation and audience design.

Critically this role will evolve to a new normal: from managing mostly junior staff to managing mostly AI Agents something we will support through a consistent learning and development program that empowers the individual to actively build on our processes practices and advise on AI/technology improvements.

Key Responsibilities

• Execute and optimise media buying activities across various channels and platforms to achieve campaign goals and deliver value.

• Assist in the management and deployment of AI agents across the media process.

• Implement media buys in alignment with best practice guidelines and established processes.

• Constantly iterate: Perform in-flight and post-campaign media optimisations recommendations to enhance performance and efficiency.

• Collaborate with cross-functional teams to ensure seamless execution and delivery of media campaigns.

• Monitor and report on campaign performance providing actionable insights for continuous improvement.

• Clear partnership knowledge on tracking and measurement setup (pixels CAPI SDK/app measurement tagging ad server concepts) and an ability to troubleshoot measurement issues.

• Co-owning WIPs/QBRs and being a confident presenter of activation results - not merely producing reports.

• Help manage the junior and support members of the team upskilling them on the media buying craft and helping to develop their careers

• Build relationships with the media partner market to help make big ideas happen and drive value for clients

What Youll Bring

• 3-5 years of media buying experience with a strong focus on biddable media (e.g. Meta Google platforms TikTok LinkedIn etc).

• Proven experience in managing media buys in platform and working directly with media partners.

• Strong analytical skills with the ability to interpret data and make informed decisions.

• Excellent organisational and time management skills to handle multiple campaigns simultaneously.

• A testing/measurement mindset (incrementality experimentation frameworks).

• Excellent communication negotiation and relationship-building abilities.

• Familiarity with media finance processes and reconciliation.

• Proficiency in media buying tools and platforms.

• Strong communication and collaboration skills.

Preferred Skills

• Knowledge of traditional and digi-direct media buying practices. We work best when we work connected as one.

• Knowledge of industry best practices and emerging trends in media buying.

• Interest in technology and AI as this will be an element that underpins the Accenture Song Media proposition.

Why Accenture Song

At Accenture Song systems are not just built - they are reinvented. You will be part of a team transforming how data media and technology come together to drive growth and creativity at scale.

Because the future of marketing wont be powered by platforms alone.
It will be architected for reinvention.

About Accenture

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