Head, Marketing Communication
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Job Location:
Monthly Salary:
Posted on:
20 hours ago
Vacancies:
1 Vacancy
Job Summary
DUTIES & RESPONSIBILITIES
i. Researches and analysis a variety of marketing information including market trends pricing schedules competitor offerings product specifications and demographic data
ii. Works with creative teams to come up with branding ideas advertising copy graphic designs and promotional materials
iii. Identifies the appropriate media channels where each product or services marketing materials can be delivered to the public in a cost-effective manner
iv. Involves in the New Product Development (NPD) process and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase
v. Provides expert direction and insight to marketing staff members throughout each project or campaign
vi. Acts as a go-to resource for up-to-date accurate research and market information
vii. Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
viii. Adjusts marketing plans as needed to respond to data tracking efforts
EDUCATION AND EXPERIENCE
- Education: Education: First degree in Marketing Business Administration and related professional qualifications in marketing strategy and business analysis
Experience: Minimum of 8-12 yearsrelevant experience in financial marketing/comms
Required Experience:
Senior IC
About Company
As a development-focused organization, we believe in people empowerment by the provision of gainful employment and other social interventions. Why Work at LAPO Microfinance Bank? Career Development LAPO Microfinance Bank offers professional opportunities for career growth and adv ... View more
