Martech Enablement Operations Lead

We are seeking a Martech Enablement Operations Lead to join our growing Marketing this role you will serve as the end-to-end owner of our marketing technology ecosystem and customer communications tech stack leading the design execution and continuous optimization of CRM marketing programs.

You will drive the orchestration of customer engagement experiences ensuring seamless delivery across platforms such as Salesforce Marketing Cloud and other core Martech solutions. This role blends strategic leadership technical expertise and operational excellence to deliver scalable high-impact customer experiences.

Impact:

• Own and lead end-to-end customer lifecycle marketing workstreams from grooming through execution optimization and measurement driving incremental revenue conversions engagement and increased customer retention
• Architect and optimize cross-channel customer journeys that deliver best-in-class data-driven experiences
• Act as the primary bridge between Marketing and IT defining clear requirements and guiding technical implementation to achieve business outcomes
• Drive roadmap and prioritization of Martech initiatives tools and capabilities to enhance speed scalability and long-term platform health and business goals
• Lead deep-dive analyses to identify gaps inefficiencies and opportunities and translate insights into best practices standards and governance
• Make guide and enforce key architectural and operational decisions (e.g. real-time vs. batch triggered vs. scheduled dynamic vs. static content strategies)
• Oversee and ensure excellence in campaign execution including automation design testing frameworks data flows and performance monitoring
• Establish and evolve data architecture and governance practices to enable personalization segmentation and measurement at scale
• Influence cross-functional strategy across Marketing IT Product and Analytics to align on customer experience outcomes

Qualifications :

You will thrive in this role if you:

• Have 8 years of hands-on Salesforce Marketing Cloud experience (development and administration) with a strong grasp of platform capabilities and limitations
• Bring a strategic mindset with the ability to translate business goals into scalable Martech solutions
• Demonstrate strong leadership and ownership with experience driving initiatives across cross-functional teams
• Are highly effective at prioritization planning and delegation across multiple concurrent workstreams
• Have a proven track record of delivering measurable outcomes balancing long-term vision with near-term execution
• Possess excellent communication skills enabling you to influence stakeholders across technical and non-technical audiences
• Thrive in a fast-paced evolving environment and can adapt quickly while maintaining high standards

A plus if you have:

• Experience in the telecommunications industry or related fields

• Marketing Cloud Certification strongly preferred 

• Bachelors Degree in Business Administration Marketing or related field 

Language Skills:

• Required: English

Physical Demands:

Work is primarily sedentary performed indoors from a home or company office environment. The role requires regular use of a computer telephone and other standard office productivity equipment. Occasional travel may be required for vendor meetings industry conferences or internal team events (estimated up to 10% of time). Standard business hours apply with occasional evening or weekend availability required during peak campaign periods or critical launches.

#LI-RW1

Additional Information :

WHY JOIN US

We aspire to contemporary ways of working.

Recognized as a Top Workplace by the Charlotte Observer Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte NC. We prioritize hiring talent in the Charlotte area whenever possible to make it a truly vibrant destination for our hybrid workforce. At Brightspeed we have roles that are designated as remote hybrid office or field-based depending on the position business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why Because Brightspeed recognizes the value of finding the best talent for the job wherever they may be.

We offer competitive compensation and comprehensive benefits.

Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness through physical emotional and financial health. Brightspeed offers a comprehensive benefit program including competitive medical dental vision and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits. 

Inclusion and belonging are at the center of our grounding belief in Being Real. 

When we bring our authentic selves to work everyone is better as a result. A diverse team helps us be fierce advocates for more accessible inclusive and high-quality internet because we believe doing so promotes equity in the communities we serve.

Brightspeed is an Equal Opportunity Employer that is committed to inclusion of all qualified individuals including individuals with a disability/veterans. If you require reasonable accommodation to complete a job application or to otherwise participate in the hiring process please contact to initiate the accommodations process. 

For all applicants please take a moment to review our Privacy Notices:  

• Brightspeeds Privacy Notice for California Residents
• Brightspeeds Privacy Notice

Remote Work :

Yes

Employment Type :

Full-time