Vice President of Marketing (Remote)

The Vice President of Marketing will lead and evolve M3 MR Groups global marketing strategy to accelerate revenue growth strengthen the Groups position as a trusted healthcare market research and insights partner and support continued expansion across regions panels solutions and operating brands.

This role owns M3 MR Groups brand demand generation product/solutions marketing communications and sales enablement globally setting standards toolkits and performance management across regions and business units. The postholder will ensure the Groups differentiated strengthsproprietary healthcare panels quality compliance speed and insight deliveryare clearly articulated and monetized across all client segments and markets.

The role is a senior leadership position requiring strategic vision commercial rigour and handson execution working closely with Sales Operations Client Services and the wider M3 Group.

Key responsibilities include: 

Global Marketing Strategy & Leadership

• Define and deliver a cohesive global marketing strategy for M3 MR Group aligned to revenue growth and longterm positioning
• Act as senior marketing leader and partner to the CEO and Executive Leadership Team
• Establish clear marketing priorities operating plans and global KPIs
• Ensure consistency of message brand and execution across regions (US Europe APAC)
• Own marketing ROI budget efficiency and performance optimisation

Revenue Growth & Demand Generation

• Drive measurable pipeline growth through integrated B2B demand generation and accountbased marketing (ABM)
• Partner closely with global and regional Sales leaders to improve lead quality conversion and commercial effectiveness
• Support strategic account growth new client acquisition and crosssell of M3 MR Group capabilities across operating brands and solutions

Brand Positioning & Thought Leadership

• Own global brand positioning for M3 MR Group within healthcare market research and insights
• Define and manage the group brand architectureclearly differentiating M3 MR Groups brands and propositions with distinct positioning messaging and usecases while maintaining a consistent grouplevel narrative
• Clearly communicate M3s differentiation: proprietary physician panels data quality compliance speed and global scale
• Lead thought leadership initiatives across healthcare research insights and methodology
• Oversee PR conferences sponsorships (e.g. ephmra BHBIA Intellus) content and external communications

Product & Solutions Marketing

• Translate M3s diverse research capabilities into compelling clientfocused value propositions
• Own gotomarket strategies for new solutions methodologies and market expansions
• Develop highimpact sales enablement materials across proposals decks case studies and credentials
• Support pricing packaging and competitive positioning in collaboration with Commercial leadership

Communications

• Own an integrated communication plan across all group brands and products and make sure that all communications remain on brand and on message
• Ensure an appropriate cadence of high quality communications across all channels brands and products
• Maximise the leverage of thought leadership events and product developments throughout communications

Digital & Marketing Infrastructure

• Lead global digital marketing strategy (web SEO/SEM email paid media marketing automation)
• Ensure tight integration between marketing systems CRM and sales processes
• Use data and insights to continually improve campaign performance and client engagement

Team Leadership & Capability Building

• Build lead and mentor a highperforming global marketing team
• Define clear roles success metrics and development pathways
• Establish scalable marketing processes and best practices across M3 MR Group
• Manage agencies and partners efficiently and commercially

CrossFunctional & Group Collaboration

• Work closely with Sales Operations Client Services Product and Finance
• Align with broader M3 Group branding and governance where required while ensuring clarity and consistency across M3 MR Group operating brands and propositions
• Represent Marketing in executive leadership and boardlevel discussions

Key Outcomes

• Revenue pipeline contribution and growth
• Lead quality conversion and sales adoption
• Brand awareness and perception within healthcare research markets
• Marketing ROI and operational efficiency
• Strength and scalability of the global marketing function

Qualifications :

Minimum: 

• Senior marketing leadership experience in a global B2B data research healthcare or professional services environment
• Proven track record of revenuedriven marketing and demand generation
• Strong experience with complex multisolution offerings and enterprise clients
• Experience leading international teams and working at executive level

Preferred: 

• Healthcare market research or life sciences industry experience
• Experience marketing proprietary platforms panels or datadriven services
• Experience operating within regulated compliancedriven environments (e.g. ISO GDPR)
• Commercial analytical and outcomefocused
• Credible and confident at Csuite and client level
• Collaborative and pragmatic with the ability to influence across functions
• Comfortable operating in a fastgrowing evolving global organization

Additional Information :

Benefits:

A career opportunity with M3USA offers competitive wages and benefits such as:

• Health and Dental
• Life Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

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Remote Work :

No

Employment Type :

Full-time