Social Media & Influencer Specialist

Programming and Channel Management

• Lead the development and execution of the channel strategy and content programming across Red Bull Hong Kongs managed platforms including Instagram Facebook YouTube Threads and creators and third party channels
• Manage the execution of agencies and freelancers to ensure all deliverables align with the established strategic plan and review performance
• Define the strategy and programming of according to the local marketing calendar adhering to global standards with SEO connected user experience and driving conversion down the funnel
• Improve channel performance by creating fun light-hearted and Gen Z-relatable content while increasing posting frequency with the support from freelancer enhancing blue & silver branding increasing brand and product mentioning
• Build community through social media community management and community focused initiatives to enhance consumer engagement

Storytelling Content Creation & Production

• Identify great story opportunities within the market and build audience plans from standalone content to flankers that are created with Red Bull events projects and other properties in mind
• Develop localize and locally produce social first content concepts around our marketing mix with a hyper focus on local relevancy strong branding and quality can in context
• Create and curate engaging and innovative content that excites and inspires evolving consumers
• Lead and manage freelancers and production agencies in content selection development and execution from briefing planning and providing timely feedback

Creator & Influencer Network

• Lead the expansion of the creator and influencer program onboarding fresh storytelling talent to unlock new audience potential
• Stay at the forefront of influencer trends and the digital landscape to identify creators who authentically align with the brand Develop tailored plans for key creators and scale a tactical influencer network to drive credible word-of-mouth for priority campaigns
• Cultivate and manage long-term relationships with creators overseeing the end-to-end process from ideation and execution to follow-up to educate brand and product knowledge to ensure consistent exposure

Earned Social

• Identify and build relationship with key medias and GenZ-focused media to increase our content and stories visibility
• Expand an earned social network to maximize content visibility and discoverability through strategic platform outreach covering both always-on engagement and tactical project-based initiatives
• Support Media Network Sports & Culture Brand & Consumer Collecting projects to build and execute comprehensive EMO plan

Monitoring & Analysis

• Monitor and analyze the performances of social media channels and website to translate the data into actionable plans and business planning
• Optimize channel performance and drive smooth consumer journeys across platforms
• Gather and report consumers insights feedback competitors activity social and local innovation

Qualifications :

• A communication professional in digital media including programming and content production with more than 2 years relevant experience media/marketing agency experience is a plus
• Concrete experience in running social media accounts and websites is required.
• Expert in identifying where consumers live digitally how they consume content and how to engage with content according to their consumption behaviour.
• Analytic thinking high affinity to data with ability to translate into strategy and concrete initiatives.
• Experience in content production (shooting editing etc.) knowledge of social copy writing and community management.
• Strong network of production partners in the fields in particular with sports lifestyle and culture; good to have a network of content creators within the fields
• With a can-do attitude and focused on delivering results; Team player excellent communicator open-minded innovative and self-motivated

Additional Information :

Bachelor degree ideally in Marketing or Business

Fluency in Cantonese & English (verbal & written) 

Remote Work :

No

Employment Type :

Full-time