Director, Analytics
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Job Location:
Columbia, IN - USA
Yearly Salary:
$ 167149 - 190500
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
- Collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions
- Contribute to a variety of validation activities such as model design execution assessment data review and campaign/marketing performance evaluation
- Utilize statistical and digital analytics tools including SAS R SQL Tableau Micro strategy Adobe analytics Google analytics and DMP insight tools and statistical techniques including regression ANOVA cluster analysis and factor analysis
- Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns
- Solve business problems by making actionable recommendations and developing and packaging analytical solutions
- Generate and manipulate digital data using systems and processes including media type web ad email and mobile
- Develop write and present variety of strategic marketing analytics recommendations and projects including customer profiling lifecycle analysis campaign test design dashboard reporting market basket analysis product recommendations and customer segmentation to identify new marketing opportunities for client accounts
- Anticipate project risks and constraints and work on solutions to address
- Lead a team to complete large analytical projects
- Manage and mentor junior analysts
- Conduct quantitative marketing analyses of marketing effectiveness and build models to segment customer population
- May supervise one professional direct report in the Sr. Manager Analytics position.
Must have 2 years of experience with the following in order to complete the above-mentioned tasks:
- R Python or SAS SPSS and SQL multi-variate statistics logistic regression and multiple regression
- Using multi-variate data mining techniques on unstructured business problems
- Explaining and presenting advanced analytical methodology and results to non-technical audiences
- Developing testing and evaluating marketing analytics tools
- Developing project plans program plans or overall roadmaps
- Managing individual and team day-to-day tasks
- Meeting project deadlines
- Developing reporting and dashboards to evaluate marketing performance and provide recommendations for enhancement
Requires a Masters degree or foreign equivalent in Statistics Math Economics or related quantitative field and at least 2 years of experience as a Sr. Manager Analytics or related occupation.
Remote option to work from home available.
Up to 20% domestic travel required.
The annual salary range for this position is $167149 to $190500/year.
7001 Columbia Gateway Drive Columbia MD 21046
Merkle
Location:
USA - Remote - MarylandBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.
Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
Required Experience:
Director
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.
