Marketing Executive-General Marketing

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

About the Role

We are looking for a dynamic and results-driven Marketing Executive to join our China Institutional Marketing this role you will be responsible for developing and executing go-to-market (GTM) strategies driving demand generation and supporting sales efforts across the research business. You will work closely with cross-functional teams to deliver impactful marketing initiatives and enhance engagement with institutional customers including libraries and academic users.

Key Responsibilities

1. Go-to-Market Strategy & Execution

• Develop and implement comprehensive GTM plans for assigned products
• Monitor performance and optimize strategies based on market feedback
• Collaborate with internal teams to ensure alignment and effective execution of campaigns

2. Customer Engagement & Demand Generation

• Provide professional support to institutional customers including librarians and researchers
• Deliver product training publishing guidance and promotional activities (e.g. webinars quizzes campaigns)
• Create and localize marketing materials tailored to regional needs
• Plan and execute library and campus events to drive engagement and generate marketing-qualified leads (MQLs)
• Initiate innovative campaigns to increase student and researcher participation

3. Sales Enablement

• Partner closely with sales teams to align marketing initiatives with market needs
• Support product positioning and messaging to ensure relevance and competitiveness
• Contribute to localization of global products and campaigns for the China market

4. Cross-functional Collaboration

• Maintain effective communication with global product and marketing teams
• Support the rollout and execution of global campaigns locally
• Ensure consistency of product messaging across all channels

Requirements

Education

• Masters degree in Life Sciences Science & Engineering or Library & Information Science
• Research or academic publishing experience is a plus

Experience

• 25 years of experience in marketing within the publishing or academic industry STEM background preferred
• Experience in GTM strategy execution preferred
• Background in library services is a plus

Skills & Competencies

• Strong communication and interpersonal skills
• Proven ability to manage multiple projects and meet deadlines
• Collaborative mindset with the ability to work across teams
• Strong business judgment and problem-solving ability
• Proactive innovative and open to new ideas

Language

• Fluent in both English and Chinese (written and spoken)

Additional Information

• Ability to work in a standard office environment with frequent computer use
• Willingness to learn internal systems and processes
• Commitment to compliance with company policies including health & safety and internal controls

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies. Wiley proactively displays target base pay range for United Kingdom Canada and USA based roles.

When applying please attach your resume/CV to be considered.

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