Director, Performance Marketing

Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new unannounced mobile ARPG based on a major IP!

At Scopely we care deeply about what we do and aim to inspire play every daywhether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing publishing and innovating within the mobile games industry connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe we operate in a fast-evolving mobile advertising this role you will play a critical part in launching and scaling our next major title shaping the future of user acquisition at Scopely.

You will lead performance marketing efforts for a new unannounced ARPG title based on a major IP driving global user growth and building scalable acquisition strategies from pre-launch through live operations. You will also build and operate Scopelys first UA pod in China. This role partners closely with Product Finance Analytics Growth Marketing Creative and Data Engineering and sits within Scopelys Performance Marketing organization.

• Own and lead global go-to-market Performance Marketing strategy and execution for the new title from pre-launch testing through global scale
• Define and execute user acquisition strategies methodologies and processes to achieve aggressive growth and efficiency targets
• Partner with Product Strategic Marketing and Growth teams to align UA strategy with game positioning audience targeting and lifecycle marketing
• Build and scale high-performing acquisition programs across key channels (e.g. Meta Google TikTok DSPs ad networks and emerging platforms)
  Establish and optimize full-funnel measurement frameworks including KPI definition attribution strategy incrementality testing and LTV modeling
• Drive deep analytical insights into campaign performance working with Analytics and Data Science to improve forecasting and decision-making
• Lead mentor and grow a high-performing team of performance marketers fostering a culture of accountability innovation and continuous improvement
• Collaborate cross-functionally to enhance creative strategy marketing tech stack automation and fraud prevention systems
• Champion a culture of experimentationtesting new channels formats and bidding strategies to unlock incremental growth opportunities
• Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value

• Fluent in English and Mandarin
• Preferred experience working with Western game publishers
• Deep understanding of the Asian and Global gaming markets
• 8 years of performance marketing / user acquisition experience ideally within mobile gaming or consumer apps
• 4 years of people management experience with a track record of building and leading high-performing teams
• Experience working with Chinese gaming studios.
• Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta Google TikTok programmatic networks etc.)
  Demonstrated expertise in go-to-market strategy launch planning and scaling new products
• Deep analytical mindset with experience in attribution incrementality testing LTV modeling and performance forecasting
• Track record of driving significant growth through improvements in automation marketing tech or data infrastructure
• Experience working with global cross-functional teams across multiple time zones
• Strong leadership communication and stakeholder management skills
• Bonus: Experience in Midcore RPG Strategy 4x mobile games

Please submit your resume in English for the application.

At Scopely we create games for everyoneand we believe the people behind our games should reflect that. We are committed to building a diverse inclusive and supportive work environment where everyone is treated with respect and has the opportunity to thrive.

Scopely is a leading video game and global interactive entertainment company home to many of the worlds most beloved and enduring experiences including two of the most successful mobile games of all-time MONOPOLY GO! and Pokémon GO along with Stumble Guys Star Trek Fleet Command MARVEL Strike Force WWE Champions the Scrabble franchise Yahtzee With Buddies and many others. Across mobile web PC and console Scopely creates develops publishes and live-operates one of the most diversified and award-winning portfolios in the games industry bringing hundreds of millions of players together through a shared love of play.

Founded in 2011 Scopely is powered by its exceptional team including thousands of world-class gamemakers around the globe a distinctive tenet-driven culture and its proprietary technology platform Playgami. Together these strengths have fueled Scopelys position as the #1 mobile games company in the U.S. and #2 globally generating more than $10 billion in lifetime revenue. Whether building global sensations like MONOPOLY GO! from the ground up or expanding through strategic acquisitions including the FoxNext GSN and Niantic games businesses Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the 100 Most Influential Companies in the World by TIME magazine and one of Fast Companys Worlds Most Innovative Companies and Best Workplaces for Innovators Scopely believes that video games can be a force for good creating meaningful connections vibrant communities and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information visit: to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @.

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Employment at Scopely is based solely on a persons merit and qualifications. Scopely does not discriminate against any employee or applicant because of race creed color religion gender sexual orientation gender identity/expression national origin disability age genetic information veteran status marital status pregnancy or related condition (including breastfeeding) or any other basis protected by law. We also consider qualified applicants with arrest or conviction records consistent with applicable federal state and local law.