Growth Marketing Associate
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Job Location:
California, CA - USA
Yearly Salary:
$ 80000 - 90000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Task At Hand:
Willies Remedy is building the growth infrastructure to match our ambition - and we need a sharp execution-first marketer to help run it.
We are a hemp-derived THC beverage brand selling direct to consumers across Meta Google AppLovin influencer and affiliate and podcast advertising. As we scale we are investing in the internal infrastructure to move faster test smarter and produce better creative - and this role is central to making that happen.
This role works alongside our Director of Growth - owning the weekly performance report maintaining the testing roadmap producing creative briefs and keeping agency partners on track. You will be in the weeds and you will be the reason things do not fall through the cracks. There is real visibility here and room to grow into more responsibility as you prove it out.
If you want to be close to the work at a brand building something real this is the role.
Who You Are:
- 2 years of hands-on paid social experience comfortable in Meta Ads and attribution platforms and able to speak to performance data with confidence
- Analytical and organized with strong Excel or Google Sheets proficiency - you can pull the numbers and tell the story behind them
- Experience writing creative briefs that actually give creators something to work with with direct involvement and tell the story behind them
- A natural project manager who keeps multiple workstreams on track manages agency relationships proactively and follows through without being chased
- Curious about what is working in DTC actively using AI tools in your workflow and looking to grow into more responsibility over time
What Youll Do:
- Assist in the execution of the growth marketing strategy inclusive of Meta paid media influencer and affiliate and podcasts as assigned by the Director of Growth Marketing
- Manage and maintain traffic sheets to ensure timely accurate campaign launches
- Oversee Google freelancer relationship and associated ad spend
- Support the affiliate partner program with the opportunity to take on increasing ownership as the role grows
- Own weekly growth marketing report produced in coordination with the growth marketing director
- Work closely with the Growth Marketing Director to ideate hypothesize and interpret growth marketing test ideas maintaining a testing roadmap that tracks what is queued in flight and concluded for continuous improvement
- Create weekly creative briefings as needed for agencies and internal teams
- Help develop creative concepts and angles for paid ads contribute ideas to regular ideation sessions and write production-ready briefs - coordinating the production pipeline from brief to finished asset with UGC creators editors and agency partners
- Manage day-to-day communication with a defined set of agency partners keeping deliverables on track and showing up to calls prepared to discuss performance and push work forward
- Support and manage paid channels including: Meta AppLovin Google Podcast and Affiliate in partnership with the
- Growth Marketing Manager contributing ideas and helping drive performance across each
- Analyze and interpret weekly performance metrics (CAC ROAS and LTV) and present insights to the Growth Director and key stakeholders
- Pull and compile the weekly digital performance report across all channels summarizing what happened what drove results and recommended next steps with the ability to speak to specific optimizations made and their impact on performance
Must-Haves:
- Must be 21 years of age or older at the time of application
- 2 years of experience in growth marketing or paid media at a DTC brand or performance marketing agency
- Stay current on what is working across DTC and bring observations worth exploring to the Director of Growth
- Fluency in Shopify and third-party attribution platforms such as Triple Whale Northbeam or GA4
- Hands-on experience with Meta Ads including the ability to read performance data and ask the right questions
- Strong proficiency in Excel or Google Sheets
- Proven ability to manage multiple workstreams and keep projects organized and on schedule
- Clear direct written communication skills with the ability to present performance insights to stakeholders
- Curiosity about what is working in DTC and a habit of bringing observations worth exploring to the team
Nice-to-Haves:
- Background at a performance or growth marketing agency focused on DTC or ecommerce brands
- Experience managing agency or vendor relationships and keeping external partners accountable
- Hands-on experience with AppLovin YouTube podcast or influencer and affiliate channels
- Active user of AI tools for creative ideation copy or workflow acceleration
- Exposure to eCommerce funnel analytics
- Experience in CPG beverage wellness or a regulated product category
Compensation Benefits Perks:
Compensation:
- $80000.00-$90000.00 per year
- The final offer will be based on several factors including experience skills overall expertise and location
Perks Benefits:
- Unlimited Paid Time Off
- Healthcare coverage: up to 90% company contribution for employees and 25% for dependents
- Voluntary vision dental and accidental plans
- 401(k) with up to 4% company match
- 12 weeks of paid Equal Parental Leave $500 Baby Bonding Bucks and a sustainable baby gift
- Booch spirit beer and soft good perks
- And more!
Who We Are
Our Purpose: To make quality purpose-driven beverages
Our Business: Our vision is to create the next-generation beverage platform comprising distinct brands each with its own ethos and purpose. Despite being a multi-billion dollar industry it lacks options that cater to the next generation of drinkers who will demand more from their alcohol than a mere buzz. Disrupting this industry is a worthy and massive opportunity.
Our Culture: Our core values are Quality Transparency and Team-First. We derive much of our management policy from a book we give you upon hiring Let My People Go Surfing by Yvon Chouinard (founder owner Patagonia). Our policy is to allow workers flexible hours provided the work gets done with no negative impact on others. Our let my people go surfing policy demands that we hire very unique individuals; those with a combination of self-motivation self-discipline and energy.
JuneShine Brands is a purpose-driven organization composed of a diverse and dynamicgroup of individuals with varied backgrounds passions and beliefs. We are committed to fostering an inclusive environment where everyones unique perspectives are valued. We seek to hire self-motivated independent thinkers who embrace challenging the status quo. Join us at JuneShine Brands where youre encouraged to bring your authentic self to your craft every day. As a proud equal opportunity employer we are dedicated to ensuring fairness and equity in our hiring practices.
You must reside in the United States to be considered for this position.
This role supports multiple beverage brands within the JuneShine Brands portfolio including alcohol and hemp-derived THC beverages.
All Juneshine Brands products are intended for adults 21.
2025 Juneshine Brands Please enjoy responsibly. All rights reserved.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
About Company
JuneShine makes insanely delicious, better-for-you beverages—canned cocktails and hard kombucha. They're sustainably brewed, made with real ingredients, and range from 6-10% ABV. Real. Refreshing.
