Analyst, Marketing Operations

Job Title: Analyst Marketing Operations
Location: Chicago
Work Type: Remote
Job Type: Contract (6 months)
Rate: $38/hr on 1099

Notes:

• Need full LinkedIn
• Need 3 references
• Local to Chicago
• GCs Citizens only
• Video Interview

Must have:

4 years of experience in Marketing Operations or Campaign Analytics roles.
Advanced proficiency in Braze with the ability to interpret troubleshoot and optimize audience segmentation logic.
Extensive experience building custom and standardized audiences that effectively align data with marketing objectives.

Strong analytical capabilities including campaign performance analysis experimentation design and proficiency with visualization tools such as Tableau and ThoughtSpot.

now is 100% remote

candidate needs 10/10 Braze

Build Journey

Also need the below- this will move.

Need Segment extensions in Braze

Audience segmentation is key to strategic marketing-it can keep you from over-targeting bothering or missing a potential connection with a customer. View the following articles to learn how to segment and filter your audience to your (and their) greatest benefit.

Also Context variable.

Braze Context Variables (or Canvas Context) are temporary journey-specific variables that allow marketers to define update and reuse data-such as order date or flight time-throughout a users Canvas journey without permanently storing it in their user profile. These variables allow for hyper-personalized messaging dynamic scheduling and complex branching based on in-the-moment data.

PURPOSE:
The Sr. Analyst Marketing Operations will be responsible for leveraging Hyatts CRM platform (Braze) to build and manage audience segments orchestrate journeys implement A/B tests and analyze campaign performance to drive engagement and conversion. This individual will uphold data QA processes to ensure flawless execution and deliver insights and recommendations for owned marketing channels. Success in this role requires a blend of business acumen and analytical expertise to translate stakeholder objectives into systematic rules and workflows and to provide data-driven recommendations that inform and influence marketing decisions.

POSITION RESPONSIBILITIES:
Translate business requirements to build and maintain audience logic for marketing and lifecycle campaigns.
Execute audience builds ensuring alignment with business objectives data accuracy and adherence to internal best practices.
Design and implement multi-channel multi-touch journeys in collaboration with Marketing and Strategy teams.
Coordinate with template development and QA teams to ensure seamless error-free execution and deployment of campaigns. Identify and address opportunities to improve QA and execution processes.
Set up and monitor A/B tests testing subject lines message content send times and channel mix. Interpret results and make recommendations.
Analyze campaign results to understand engagement and conversion performance.
Make recommendations on campaign targeting and cadence strategies and collaborate with marketing stakeholders to implement.
Demonstrate a commitment to Hyatt core values

EXPERIENCE AND QUALIFICATIONS:
Proven experience developing and managing QA processes for complex multi-step workflows involving multiple handoffs reviews and approval stages.
Experience collaborating with cross-functional teams managing competing priorities and deadlines while maintaining strong partnerships with stakeholders.
Excellent written and verbal communication skills.

EDUCATION:
High school diploma/GED required and 1 year work experience.