Partner Ecommerce media
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Job Summary
Job Description:-
Mindshare is looking for an enthusiastic selfmotivated retail media planning professional
to take charge as Partner Ecommerce Media Planning. The ideal candidate has 6 years
of experience planning and managing marketplace media across leading retailers (e.g.
Amazon Flipkart Myntra) with a strong grasp of performance this role you
will lead endtoend planning cycles for one of the biggest FMCG players translate client
goals into retailerready plans analyse the right media mix for profitable growth & drive
continuous optimization and reporting.
Reporting of the role
- This role reports to the Ecommerce Strat Lead.
Measures of success In 3 months
- Get a grip on clients ecom paid media business study benchmarks category
dynamics and retailer media plans/constructs
- Build trusted daytoday relationships with client and key marketplace partners.
- Become handson with monthly briefs plan creation approvals and SOPs.
- Review performance to identify actionable insight to improve business outcomes.
- Establish weekly performance reviews with the client and retailers; recommend
optimizations.
- Set up a monthly review cadence before each campaign cycle ends to align on next
months plan and ensure continuity.
- Start tracking monthly planned vs. actuals across KPIs and leverage category intel
from retailer partners & tech/tools for insights.
In 6 months
- Co-develop with HUL & Operationalize the annual planning strategy and
governance for your accounts.
- Colaborate with Central media buyers to Negotiate and lock BAU Event and
sponsorship packages; align on monthly success metrics.
- Streamline RO/lotting and workflows with platforms to ensure ontime launch (by
Day 1 of the month).
- Build robust weekly and monthly review decks with platform and competition
insights; institutionalize pacing discussions.
- Collaborate with crossfunctional stakeholders to contribute to unit goals.
In 12 months
- Establish bestinclass processes for planning implementation investment
governance and postcampaign learning.
- Serve as the goto for retail media planning excellence; consistently deliver
measurable business impact.
- Understand monthly media plan briefs budgets and goals from the client; translate
and cascade to retailers.
- Create/review marketplace media plans; iterate changes and secure client
approvals.
- Define monthly measurement metrics (traffic share of voice sales/ROAS
awareness clientdefined TOT).
- Review weekly performance and recommend optimizations to retailers; share and
discuss results with the client.
campaign.
- Build weekly/monthly performance decks with campaign learnings platform
intelligence and competition/category insights.
- Track planned vs. delivered inventory and KPIs; maintain pacing trackers and
exception flags.
- Leverage tech/tools and marketplace consoles to generate actionable insights.
Business goals and budgeting
- Align on monthly goals/briefs with the client and marketplaces.
- Address queries on the Goal/brief and confirm monthly budgets.
Plan evaluation and sponsorships
- Discuss and negotiate plans/ideas with marketplaces (BAU units Events /
sponsorships in collaboration with Media Buyers).
- Align and secure approval on the final plan and RO lot values (including tranche
planning).
Operations
- Ensure RO lots are created and uploaded to platforms (follow established process
used for Search ROs).
- Coordinate creative sharing with platforms; validate specs formats and timelines.
Campaign management
- Ensure campaigns go live by the first day of each month; monitor launch readiness.
- Lead weekly interim reporting and catchups; manage pacing and budget utilization.
Postcampaign reporting
- Secure monthly access to reports from marketplaces; reconcile delivery and
outcomes.
- Deliver completion reports (post vs. pre) covering BAU assets and event assets.
- Provide competition/category benchmarks and insights; feed learnings into the next
plan.
Miscellaneous
- Align on BMI/categorywise budgeting at the start/end of each quarter; manage
quarterly addons as required.
What you will need
- A Minimum of 10 years in eCom media planning/buying with deep handson
experience in retail media across marketplaces (Amazon Flipkart Myntra etc.).
- Strong understanding of Display ad inventory - BAU units sponsorships inventory
constructs and delivery mechanics on retailer platforms.
- Firstclass negotiation skills; ability to construct strategies that meet client objectives
and secure value.
- Advanced analytical capability; proficiency with marketplace consoles
Excel/Sheets; familiarity with tools like 1DS and BI dashboards.
- Proven client management and stakeholder communication skills; excellent
presentation and deckbuilding capability.
- Experience setting SOPs (pacing governance and postcampaign learning loops).
