Marketing Data and Analytics Senior Manager

Playing an essential role in the U.S. economy Fannie Mae is foundational to housing finance. Here your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

As a senior leader within the Digital Marketing and Technology team you will build and scale a modern AI-enabled marketing analytics function that drives enterprise decision-making. You will transform how marketing performance is measured understood and acted onserving as a strategic partner to marketing business and technology leaders.

You will own the vision strategy and execution of marketing data and analytics - elevating it into a proactive insight-driven function that shapes business outcomes.

THE IMPACT YOU WILL MAKE

The Marketing Data and Analytics Senior Manager role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Build and lead a high-impact analytics function
  Develop and scale a best-in-class team operating model and roadmap that positions data and analytics as core drivers of marketing and business strategy.

• Drive executive decision-making through data and storytelling
  Translate complex analyses into clear compelling narratives and recommendations; confidently present insights to senior leadership and influence enterprise priorities.

• Embed AI and advanced analytics into marketing
  Develop and apply predictive models segmentation CLV frameworks and AI/ML-driven approaches to improve targeting personalization and performance.

• Own performance measurement and optimization
  Lead digital analytics experimentation SEO and on-site search measurement - connecting insights across the customer journey to drive continuous optimization.

• Deliver scalable insights and self-service capabilities
  Design KPI frameworks dashboards and reporting that simplify complexity accelerate decisions and enable broader access to insights.

• Partner across the enterprise to enable data-driven marketing
  Collaborate with Marketing Product and Technology teams as well as our vendors and media agency to improve data quality governance and infrastructure readiness for advanced analytics and AI use cases.

• Drive organizational change
  Champion a data- and AI-driven culture; influence stakeholders across a large complex organization to adopt new ways of working.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences

• 6 years of experience in marketing analytics data strategy or measurement.

• Prior experience having built scaled and led a marketing analytics function in a complex large organization.

• Executive presence; able to influence and communicate with senior leaders.

• Marketing analytics expertise: A/B testing segmentation forecasting measurement frameworks.

• Hands-on skills with Python or R and BI/web analytics tools (e.g. Tableau Power BI Data Studio or Google Analytics).

• Experience applying AI/ML to marketing use cases with measurable impact.

• Experience with relational databases including SQL development data modeling and query optimization.

• Experience working with multiple large unstructured datasets to drive actions that improve marketing performance.

• Marketing funnel/customer journey and omnichannel measurement (including search web email paid media) experience.

• At least 3 years of people managing experience managing 3 or more direct reports.

• Shows curiosity and adaptability in learning and responsibly applying new technologies including artificial intelligence to reimagine how we work.

Desired Experiences

• Bachelors degree or equivalent

Marketing Data Strategy Senior Manager

#LI-Hybrid

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

to