Director of Social Media (St. Louis, MO Market Only)

**Candidate Note: Seeking candidates in the St. Louis Missouri market only.

JOB DESCRIPTION

Abstrakt Marketing Group is seeking a Director of Social Media to own and scale our social presence into a measurable growth channel. This role is responsible for leading social media strategy executing campaigns driving engagement and generating qualified leads. The ideal candidate is highly self-sufficient AI-fluent and experienced in B2B social media with a proven ability to drive pipeline through content and campaigns.

JOB RESPONSIBILITIES

• Plan execute and optimize social media campaigns focused on lead generation and pipeline growth.
• Create and produce short-form and long-form content including filming and editing video content.
• Manage engagement across platforms including comments messages and audience interactions.
• Run and optimize paid social campaigns to amplify performance and drive measurable results.
• Track KPIs analyze performance and report results to leadership with actionable insights.
• Collaborate with marketing and communications leadership to align on demand generation and brand voice.
• Stay ahead of social media trends platform updates and competitor strategies to continuously improve performance.

JOB REQUIREMENTS

• 3 years of B2B social media experience with an understanding of long sales cycles.
• Proven track record of executing campaigns that generate leads and measurable business outcomes.
• Hands-on experience managing campaigns from ideation through execution and optimization.
• Strong engagement and community management skills.
• Video production experience including filming and editing (CapCut Adobe Premiere or similar).
• Proficiency across LinkedIn Instagram YouTube and TikTok or X.
• Strong analytical skills with the ability to track and communicate performance metrics.
• Experience using AI tools (e.g. ChatGPT Claude CapCut AI) for content creation and optimization.
• Ability to work independently and take full ownership of strategy and execution.

PREFERRED REQUIREMENTS

• Experience marketing a multi-service B2B agency or professional services firm.
• Comfort appearing on camera as a representative of the brand.
• Familiarity with marketing automation tools such as HubSpot or Salesforce.
• Portfolio of B2B video content including thought leadership or brand storytelling.
• Graphic design experience using tools like Canva or Adobe Creative Suite.