Director, Partner Marketing

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Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

The Director Partner Marketing is responsible for developing and executing the global partner marketing strategy to accelerate revenue strengthen strategic alliances and expand market reach through and with partners. This leader will build and manage a high-performing team collaborate closely with Global Partner Organization Sales Product & Technology and Corporate Marketing in support of programs that drive awareness pipeline and adoption across the partner ecosystem.

Key Responsibilities

STRATEGY & LEADERSHIP

Define and own partner marketing strategy for our ecosystem of strategic channel technology and services partners aligning plans to corporate and sales objectives.

Lead mentor and develop a high-performing partner marketing team setting clear goals priorities and performance metrics.

Segment and prioritize partners based on growth potential strategic value and routes-to-market and tailor marketing motions accordingly.

GTM WITH PARTNERS

Co-develop joint value propositions and messaging with key partners that clearly articulate combined solutions differentiation and customer outcomes.

Build and manage partner marketing plans with clear objectives target audiences tactics budgets and success metrics.

Collaborate with Partner Marketing Workmates to ensure Partners are enabled with marketing toolkits messaging guides pitch decks email templates and campaign-in-a-box programs.

PARTNER EXPERIENCE & ADVOCACY

Develop and execute Partner Keynote at Workday Global Flagship events (SKO DevCon Rising & EMEA Rising)

Responsible for Partner experience at Workday Global Flagship events

Strengthen partner relationships by acting as a strategic marketing advisor and point of coordination for key partners..

OPERATIONS ANALYTICS & BUDGET MANAGEMENT

Define KPIs and dashboards for partner marketing performance (e.g. sourced/influenced engagement program adoption).

Partner with Marketing Operations and Partner Operations to ensure accurate tracking attribution and reporting.

Manage partner marketing budgets and ensure funds are aligned to high-impact activities.

Continuously refine processes and tools to improve partner program execution scalability and partner satisfaction.

About You

Basic Qualifications

• 10 years of B2B marketing experience with at least 5 years focused on partner alliance or channel marketing (enterprise/SaaS experience strongly preferred).

• Led end-to-end content development and delivery of executive keynotes for partner audiences exceeding 1000 attendees.

• Proven experience building and executing joint go-to-market strategies with global strategic technology or channel partners.

• Demonstrated success driving measurable pipeline and revenue impact through partner marketing initiatives.

• Strong leadership experience managing and scaling a team with the ability to attract develop and retain top talent.

• Deep understanding of enterprise sales cycles and how to align partner marketing to sales and alliance priorities.

• Strong analytical and problem-solving skills; comfortable working with data to inform insights decisions and trade-offs.

Other Qualifications

• Excellent communication storytelling and relationship-building skills; able to influence and collaborate at all levels internally and with external partners.

• Experience operating in a matrixed fast-paced environment managing multiple stakeholders and competing priorities.

• Background working with global SI/GSIs VARs OEMs cloud hyperscalers or ISVs.

• Familiarity with partner ecosystems PRMs and common partner marketing technologies and tools (e.g. Salesforce Marketo PRM platforms).

• MBA or equivalent business/marketing experience.

COMPETENCIES & ATTRIBUTES

• Strategic thinker strong operator: Able to translate company and revenue goals into clear partner marketing strategies and executable plans.

• Results-driven: Relentless focus on measurable business outcomes; comfortable setting ambitious targets and holding self and team accountable.

• Collaborative and influential: Skilled at aligning cross-functional teams and building consensus without direct authority.

• Customer- and partner-centric: Deep empathy for end customers and partners with the ability to build programs that solve real problems.

• Innovative: Comfortable testing new approaches channels and formats to differentiate and improve impact.

• Executive presence: Confident presenting to and engaging with senior executives internally and within partner organizations.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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